Benefits of a CAS

Dec 8, 2015

What can a CAS do for you? Quite a lot!

With Liaison’s Centralized Application Service (CAS), you gain access to data that you can use to benchmark against other programs and to help identify the best-fit students for your programs, as well as the opportunity to engage those students to ensure their enrollment. And best of all, you gain those benefits while saving time and money!

Improved Outreach

Applicants can use a CAS to research and apply to multiple schools and programs from one easy-to-use, online application. You can automatically reach more applicants as part of a CAS because applicants who might not otherwise be aware of your programs have a better chance of finding you—and an easier time applying to your programs—from within the CAS

Paperless Admissions

For you, a CAS offers a completely paperless environment—relieving the administrative burdens of processing applications, while simultaneously increasing the accuracy of the data you’re collecting.  Consider the amount of time you spend today verifying prerequisites, calculating GPAs, and authenticating transcripts. Imagine what you could do instead if you weren’t organizing paper applications, creating applicant folders for reviewers, setting up interviews, and responding to phone calls and emails about the application process. You’d actually have time to focus on strategic admissions and enrollment initiatives!

Focus on Strategic Tasks

When you join a CAS, your staff has the ability to focus on key initiatives instead of on manual, administrative work. The CAS automates and streamlines those tasks, providing a better experience for applicants and admissions staff. Applicants have 24 x7 mobile access to the status of their applications—directly within the CAS—which means they don’t need to call you to find out whether their transcripts and recommendations have been received; they receive automatic notifications whenever their status changes. Because the CAS offers dedicated customer support who can answer all questions about the application and application process, your staff doesn’t need to manage those calls and emails. These services increase your efficiency and ability to scale.

Further, with the centralized, association-wide data available to you through the CAS, you can benchmark against other programs nationally or other programs that match specific criteria that matter to you. And you can use the CAS to promote your brand identity for your programs, while maintaining your existing workflow and admissions standards.

Save Money

Participating in a CAS costs programs nothing. In fact, it can save you a significant amount of money: a typical program with 500 applicants can save $66 per applicant!

If you’re interested in seeing the results your peers have achieved with a CAS, check out this infographic.

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.