Search Results

Update from Mollie Ballaro on How to Navigate the ISIR Delay

Facing delays in FAFSA processing, educational institutions are innovating and communicating effectively to support students and ensure stability.

Liaison and NASH Announce Strategic Partnership to Address Pressing Challenges in Higher Education

Liaison and NASH partnership will accelerate student access and foster success using Liaison’s Centralized Application Service (CAS).

The Case for Graduate Application Fees

The strategic use of application fees in GEM provides leaders data and insight into applicants’ intent and interest in a program.

Avoiding Marketing Pitfalls Pt. 2: Putting Performance Over Preference

Rather than depending on broad, catch-all tactics, consider segmenting and microtargeting campaigns based on granular audience insights.

Avoiding Marketing Pitfalls Pt. 3: Communicating to Everyone the Same Way

Hyper-segmentation is not about casting a wide net but rather creating smaller, targeted audiences with clear, actionable insights.

University Marketing vs. Enrollment Marketing: Why Your Strategy Needs a Specialized Focus

While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results.

Transforming Community College Onboarding: Harnessing Technology for Long-Term Success

Effective community college onboarding is a holistic strategy that addresses each stage of the student journey, from pre-enrollment communications and application support to academic advising and proactive retention measures.

On-Demand Webinar: Analytics in Action—How to Optimize Aid Allocation and Make Data-Driven Decisions

Liaison Othot helped Western Connecticut State University lower its discount rate from 34% to 32% and increase net tuition revenue by over $2 million.

Ready to Work and Play? Join Us in San Antonio for experience: LIAISON 2025

Whether you’re refining your enrollment strategy, student success programs, or technology, you’ll find the resources and relationships to ignite the success of future generations and drive lasting impact.

Webinar On Demand: Addressing the Need for Agility in Enrollment Management

Admissions professionals aren’t just communicators; they’re data-informed, student-facing strategists who should lead cross-campus collaboration.

The Gateway to Enrollment: How Centralized Applications Improve Access and Efficiency

A centralized, supportive, and intuitive application experience sets the tone for everything that follows. It says, “You belong here.”

Smarter Financial Aid Strategies for Higher Education Yield and Student Retention

Liaison Othot uses AI-powered financial aid modeling to help institutions allocate resources with precision.

The New Rules of Student Recruitment for Adult Learners

Today’s adult learners expect higher education to fit into their lives, not the other way around. That shift demands a reimagining of recruitment: not just messaging, but mindset.

How Predictive Analytics Personalizes the Higher Education Experience

AI-driven segmentation helps institutions focus their efforts on high-intent students, optimizing recruitment resources while increasing application yield.

Are Your Inquiry Responses Helping or Hurting Enrollment?

How your institution responds to student inquiries can determine whether potential applicants continue their journey with you or with someone else.

Webinar Rewind: Scaling Beyond {First Name}—How CRM Orchestration Transforms Enrollment Marketing

Students live in a world where Netflix and Amazon anticipate their preferences, but many colleges are still sending generic, one-size-fits-all campaigns.

GEM Horizons Webinar Rewind: Graduate Enrollment Management Pulse Check

Graduate enrollment management leaders often prioritizes short-term enrollment gains, making it difficult to invest in long-term brand-building initiatives that yield less immediate ROI.

The People Behind the Progress: Liaison's Account Management Teams Connect Technology to Progress

What makes Liaison’s approach truly distinctive isn’t just what our account managers do, it’s how they do it.

Webinar Rewind: Rethinking Student Search

Students no longer want generic outreach. They want institutions to understand who they are, what they care about, and, of course, what outcomes they're looking for.

How Mission and Structure Shape Successful Technology Onboarding Processes

Institutions should evaluate their existing tools before rolling out new ones. A technology onboarding process that builds on current workflows leads to smoother transitions and better adoption rates.

Webinar Rewind: How to Maximize Yield in a Shrinking Market

As you engage students over time, advanced analytics models reveal who is likely to enroll and what combination of messages, channels, and touchpoints will be most effective for engagement.

The Strategic Buyer’s Guide to Enrollment Technology in Higher Ed

When it comes to enrollment technology, budgeting with intention means thinking beyond licenses and focusing on long-term value.

Your Enrollment Infrastructure, Rewired: Building a Modern Power Grid for Higher Ed

When enrollment technology functions as the foundation of a unified strategy, institutions experience a fundamental shift in what they can do and how they do it.

North Dakota State College of Science Achieves 17% Enrollment Growth With Liaison TargetX and EM

North Dakota State College of Science (NDSCS) partnered with Liaison to modernize both its admissions operations and enrollment marketing strategy.