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Beyond The Numbers: Where Business School Meets College Football

Dec 26, 2019

As a University of Michigan alum and the former director of admission at that institution’s medical school, I’m still reeling from the 56-27 thrashing that marked the Wolverines’ eighth straight loss to their college football archrival, the Ohio State University Buckeyes.

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.