Execute Your Recruitment and Yield Strategy with Liaison's Marketing Services
Schools worldwide are effortlessly creating automated inquiry response and multi-touch marketing campaigns proven to engage prospects using our unique combination of Enrollment Marketing software and solutions.
You can too.
Liaison’s Marketing Services make it easy. Our powerful Enrollment Marketing software, built exclusively for higher education, allows you to create, manage, and analyze omnichannel marketing campaigns that are:
Savvy digital marketing experts create everything from software build-out and design of landing pages to multi-pronged, targeted digital campaigns, and more.
Highly experienced designers and writers ensure that the look and tone of your communication materials reflect your institution’s unique brand throughout the enrollment cycle.
Client Success team members work as your partners to strategize and build your campaigns, ensuring they run smoothly and effectively.
Talented production professionals with extensive traditional and digital print experience ensure your customized print materials are produced quickly and accurately, and mailed ASAP.
Use multiple channels to reach and engage your prospects and applicants with meaningful, personalized messages.
Search and Lead Generation
Application and Financial Aid
Family and Parents
Yield and Enrollment
Ready to customize your campaign and marketing materials?
Let us show you how Total Enrollment will improve engagement, enrollment, and retention on your campus.
Achieved a record high enrollment of 800 students in 2021, trending up for 2022
Streamlined student engagement with automated and centralized admission cycle communications through Liaison’s Enrollment Marketing Platform (EMP)
Implemented tailored, targeted, and thoughtful messaging using segmented groups and prospect-specific variables
Saved time in enrollment marketing management, providing more flexibility to focus on other responsibilities
Kansas State Salina
A yield rate increase of 21% over two cycles
42% increase in transfer students
Enrollment growth in 12 programs
100% capacity in residence halls
K-State Polytechnic now has a unique, highly targeted communication plan in place for every student at each stage of the funnel—including a personalized packet for accepted students that plays the K-State Salina fight song when it’s opened as well as a poster highlighting next steps for the family and student.
St. Cloud State University
Increased enrollment by over 6% from 2020 to 2021, equating to over 170 students and resulting in historically high graduate enrollment
Generated 30 times more emails in less than a year
Expanded marketing outreach with on-demand print collateral, including drive-to-apply and yield mailings crafted by Liaison’s in-house Enrollment Marketing Creative Team
Reduced in-house workload while maintaining small staff budget