Enrollment Marketing
Omnichannel communication campaigns from prospect to final push

Execute Your Recruitment and Yield Strategy with Liaison's Marketing Services

Schools worldwide are effortlessly creating automated inquiry response and multi-touch marketing campaigns proven to engage prospects using our unique combination of Enrollment Marketing software and Admission Services for Higher Ed.

You can too. Liaison’s Marketing Services make it easy. Our powerful Enrollment Marketing software, built exclusively for higher education, allows you to create, manage, and analyze omnichannel marketing campaigns that are:
  • Immediate
  • Relevant
  • Automated
  • Trackable
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Enrollment Marketing Technology

Savvy digital marketing experts create everything from software build-out and design of landing pages to multi-pronged, targeted digital campaigns, and more.

Creative Services

Highly experienced designers and writers ensure that the look and tone of your communication materials reflect your institution’s unique brand throughout the enrollment cycle.

Account Management

Client Success team members work as your partners to strategize and build your campaigns, ensuring they run smoothly and effectively.
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Talented production professionals with extensive traditional and digital print experience ensure your customized print materials are produced quickly and accurately, and mailed ASAP.

Omnichannel Exposure

Use multiple channels to reach and engage your prospects and applicants with meaningful, personalized messages.

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Search and Lead Generation

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Campus Events

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Application and Financial Aid

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Family and Parents

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Yield and Enrollment

Ready to customize your campaign and marketing materials?

Let us show you how Total Enrollment will improve engagement, enrollment, and retention on your campus.
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Milwaukee School of Engineering

  • Achieved a record high enrollment of 800 students in 2021, trending up for 2022
  • Streamlined student engagement with automated and centralized admission cycle communications through Liaison’s Enrollment Marketing Platform (EMP)
  • Implemented tailored, targeted, and thoughtful messaging using segmented groups and prospect-specific variables
  • Saved time in enrollment marketing management, providing more flexibility to focus on other responsibilities
Siena Heights University

Siena Heights University

  • 10-17% ahead on deposits for 2023-2024
  • Achieved historic freshman enrollment
  • Ongoing industry insight, support, and guidance
  • Enhanced yield strategy and positive student feedback
  • With Liaison’s support, Siena Heights leveraged customized marketing and communication pieces such as emails, texts, brochures and posters to move prospective students through the Siena Heights admissions funnel and form a deeper connection with prospects and parents.
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St. Cloud State University

  • Increased enrollment by over 6% from 2020 to 2021, equating to over 170 students and resulting in historically high graduate enrollment
  • Generated 30 times more emails in less than a year
  • Expanded marketing outreach with on-demand print collateral, including drive-to-apply and yield mailings crafted by Liaison’s in-house Enrollment Marketing Creative Team
  • Reduced in-house workload while maintaining small staff budget