Shawn Lowney Joins Liaison as Associate Vice President of Enrollment Management Solutions

Sep 13, 2019

Higher education technology leader will empower colleges and universities to meet their strategic enrollment management goals

WATERTOWN, Mass. (September 13, 2019) – Liaison International, the leader in admissions management and enrollment marketing solutions for higher education, today announced that Shawn Lowney has joined its team as the company’s new associate vice president of enrollment management solutions. In this role, Shawn will be responsible for the delivery and ongoing success of the company’s Centralized Application Service (CAS™), the cloud-based recruiting and admissions solution for higher education institutions looking to grow and shape enrollment while reducing overall effort and costs.

Shawn has founded a small college ERP company and has served as a higher education team lead and senior account executive for SaaS company Turnitin. He’ll bring the lessons he has learned about helping institutions implement learning technology to this new position, where he’ll work with institutions in Vermont, Massachusetts, Connecticut, Rhode Island, Pennsylvania, Ohio and Washington D.C.

“Throughout my career, I have had the privilege of helping institutions match technology so they can improve the student experience,” he says. “With Liaison, I’ll expand my reach, helping institutions better engage students even before they become students, ‘from first interest to first day,’ with proven technology and services.”

“Shawn has proven himself in the higher ed technology space,” says Michael O’Connor, Liaison’s vice president of sales and enrollment management services. “Shawn is experienced in uncovering institutions’ unique needs and determining how technology can help meet them. With him on our team, I’m confident we’ll continue to grow our long list of successful institutional partnerships.”

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.