Nathan Alexander Joins Liaison as Associate Vice President of Enrollment Marketing Consulting

Sep 4, 2019

Experienced admissions and marketing professional will help colleges and universities achieve key enrollment goals with Liaison’s technology and services

WATERTOWN, Mass. (September 4, 2019) – Liaison International, the leader in admissions management and enrollment marketing solutions for higher education, today announced that it has expanded its team with the addition of Nathan Alexander, the company’s new associate vice president of enrollment marketing consulting. In this role, Nathan will be responsible for the delivery and ongoing success of the company’s enrollment marketing services, which includes its cloud-based Enrollment Marketing Platform (EMP™).

Nathan’s extensive experience helping colleges and universities grow and shape their recruitment classes includes serving as assistant vice president and director of undergraduate admissions at Gardner-Webb University for almost 10 years. In his new position, he’ll be based in the Southeast region, and he will serve institutions in the Midwest as well.

“As an admissions leader and marketing consultant, I saw firsthand the power of immediate, relevant, automated and trackable marketing when it came to engaging students,” he says. “In this new role, I’ll give colleges in the South and Midwest regions access to the tools – and the talent behind the tools – that will help them leverage this proven approach to achieve their most important enrollment goals.”

Suzanne Sharp, Liaison’s executive director for enrollment management consulting, says, “Nathan’s extensive credentials and abilities made him the ideal choice for this role. Liaison’s success and growth over more than 20 years in admissions are the direct result of our close collaboration with innovative admissions professionals at hundreds of institutions. Nathan knows how they think and what they need. He will ensure that Liaison continues to provide the support that those in the field need most.”

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.