Admissions

Why the Pandemic Highlights the Value of a Graduate Business Degree

May 6, 2020

Despite recent research and reporting that casts doubt on the value of an MBA degree, these turbulent times underscore the need for talented and skilled leadership—precisely the kind of vision taught in a business school classroom, write BusinessCAS Advisory Board members Toby McChesney and Monica Powell.

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.