Liaison News

Santa Clara University’s Leavey School of Business Joins Liaison’s BusinessCAS™

Sep 4, 2018

The Jesuit University in Silicon Valley is now a member of the Centralized Application Service (CAS™) that serves as a global graduate management education community

WATERTOWN, Mass. (September 4, 2018) — Liaison International, the leading provider of higher education admissions management and enrollment marketing solutions, announced today that Santa Clara University’s Leavey School of Business has added its seven graduate management education (GME) programs to BusinessCAS™. The Leavey School of Business joins over 7,000 programs on over 800 campuses that leverage Liaison’s Centralized Application Services (CASs™) to streamline admissions for all stakeholders.

“Santa Clara is a place for the bold, the tenacious and the ambitious. Our students embrace the challenge of transforming innovative ideas into action in order to do what’s best for people, profits and the planet, and I would expect nothing less of our School of Business admissions staff as well,” said Caryn Beck-Dudley, dean of the Leavey School. “We are excited to forge a new way forward for GME admissions as founding members of BusinessCAS.”

“I’ve long shared Dean Beck-Dudley’s belief that GME would benefit from a more centralized approach to admissions, and I’m excited to lead the board that is making this a reality,” shared Dr. Toby McChesney, the Leavey School’s senior assistant dean of graduate business programs and chair of Liaison’s BusinessCAS advisory board. “BusinessCAS will help Santa Clara and all programs that join the community extend our reach, attract more qualified applicants, deliver a seamless application experience and capture data that facilitates more strategic admissions decisions.”

While it is the first CAS for GME programs, BusinessCAS draws on Liaison’s over two decades of experience in admissions. The service benefits from lessons the company learned while developing customized application services with over 30 professional associations. As a member of BusinessCAS, the Leavey School will offer prospective students a user-friendly application and a convenient single portal to explore all available programs of potential interest. The School’s admissions office will have more time to dedicate to holistic application review as Liaison’s processing team takes on what were previously burdensome administrative tasks.

Liaison’s Founder and CEO George Haddad added: “We are excited to support GME leaders like Toby as they chart a new course forward for this discipline. Together, through the community’s collective efforts and dedication, we’ll make it possible for institutions like Santa Clara to build better classes with proven paths to the workforce and to sustain a solid pipeline of applicants.”

To learn more about how BusinessCAS helps institutions like the Leavey School meet ambitious enrollment goals, visit

Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.