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Op-ed: Coronavirus hits home for business schools

Jan 31, 2020

Although my office in Watertown is situated thousands of miles away from the epicenter of the coronavirus outbreak, the business school leaders I work with are feeling the ripple effect of this week’s cancellation of several exams that Chinese students need to take in order to enroll in American academic institutions.

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Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.