Presented by:

  • Robert Ruiz, Vice President for Strategic Enrollment, Liaison

As Washington changes the higher education landscape, admissions officers are scrambling to forecast strategies developed for yesterday’s educational policies. The uncertainties around financial aid, international relations and the accompanying decrease in yield rates, among other key areas, are taking education in a new, uncharted direction. How will tomorrow’s admissions officers identify, review and admit students in this new world?

Over the last three decades, Liaison has helped over 40,000 programs on more than 1,200 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.