Case Study: Trinity Baptist College 

Integrated Marketing Boosts Enrollment by 30%

Achievements At A Glance

  • Enrollment increased by 30.7%
  • Student athlete enrollment increased by over 60% in the 2104 cycle
  • Better insight into various prospect segments, for more targeted—and successful—messaging

Trinity Baptist College Reaches and Enrolls New Prospective Students

Trinity Baptist College, a private Christian institution in Jacksonville, Florida, experienced a 30.7% increase in total enrollment over the course of one year—the largest incoming class in the school’s history. With admissions marketing tools from Liaison, the college was able to automate processes to identify prospects and engage those most likely to enroll—without making additional hires.


The college was also able to differentiate itself in a highly competitive market by targeting prospective students with pastor and youth group information that had been incorporated into the student record. 

How EMP Helped

Personalized Microsites for Prospects

Simpler Segmentation & Tracking

Multi-Channel Marketing