Top 5 Aid Optimization Insights for Financial Aid Awareness Month "
Optimized models are designed to be able to incorporate additional data sources beyond traditional leveraging models."
February 28, 2025
5 min read
Craig Cornell
Showing 11 Results for “enrollment cycle”
How to Recruit Undergraduate Students Who Persist
Creating detailed student personas—representations of ideal applicants based on real data—lets institutions tailor their outreach with pinpoint accuracy.
January 2, 2025
4 min read
Creating detailed student personas—representations of ideal applicants based on real data—lets institutions tailor their outreach with pinpoint accuracy.
January 2, 2025
4 min read
Liaison
How to Build a Dynamic Student Enrollment Plan That Thrives Amid Change
Strategic flexibility can make the difference between hitting enrollment targets and falling short. Institutions can take several steps to continuously refine their strategies.
January 29, 2025
4 min read
Strategic flexibility can make the difference between hitting enrollment targets and falling short. Institutions can take several steps to continuously refine their strategies.
January 29, 2025
4 min read
Craig Cornell
Personalized Communication Strategies That Drive Student Engagement in Higher Education
By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education.
February 7, 2025
4 min read
By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education.
February 7, 2025
4 min read
Craig Cornell
Optimized models are designed to be able to incorporate additional data sources beyond traditional leveraging models."
February 28, 2025
5 min read
Craig Cornell
Optimized models are designed to be able to incorporate additional data sources beyond traditional leveraging models.
February 28, 2025
5 min read
Craig Cornell
On-Demand Webinar: Analytics in Action—How to Optimize Aid Allocation and Make Data-Driven Decisions
Liaison Othot helped Western Connecticut State University lower its discount rate from 34% to 32% and increase net tuition revenue by over $2 million.
April 23, 2025
3 min read
Liaison Othot helped Western Connecticut State University lower its discount rate from 34% to 32% and increase net tuition revenue by over $2 million.
April 23, 2025
3 min read
Liaison
AI in Action: Practical Strategies to Optimize Financial Aid
When applied responsibly, analytics in higher ed can strengthen equity rather than undermine it.
January 29, 2026
5 min read
When applied responsibly, analytics in higher ed can strengthen equity rather than undermine it.
January 29, 2026
5 min read
Liaison
Financial Aid Optimization: Moving Beyond Static Modeling to Dynamic Enrollment Strategies
This growing disconnect between headcount and revenue reveals the limitations of traditional financial aid strategies, especially when students and families are weighing more variables in the decision-making process.
February 3, 2026
7 min read
This growing disconnect between headcount and revenue reveals the limitations of traditional financial aid strategies, especially when students and families are weighing more variables in the decision-making process.
February 3, 2026
7 min read
Liaison
While award letters play a key role in the enrollment journey, their impact depends heavily on the broader communication and decision-making initiatives surrounding them."
February 10, 2026
4 min read
Liaison
While award letters play a key role in the enrollment journey, their impact depends heavily on the broader communication and decision-making initiatives surrounding them.
February 10, 2026
4 min read
Liaison
How Real-Time Optimization Strengthens Aid Strategy Throughout the Enrollment Management Cycle
When treated as a continuous process, financial aid optimization becomes a strategic advantage, helping institutions stay aligned, responsive, and ready for what’s next.
February 24, 2026
4 min read
When treated as a continuous process, financial aid optimization becomes a strategic advantage, helping institutions stay aligned, responsive, and ready for what’s next.
February 24, 2026
4 min read
Liaison
The Best Tech Rollout I Ever Lived Through
The goal is to understand how the system fits into their role and how how all of it connects back to institutional purpose.
March 9, 2026
6 min read
The goal is to understand how the system fits into their role and how how all of it connects back to institutional purpose.
March 9, 2026
6 min read
Steve Taylor
When Enrollment Decisions Become Trust Decisions
Ultimately, enrollment management is not just about moving students through a funnel. It is about creating clarity, consistency, and confidence at every stage of the decision-making process.
July 10, 2026
4 min read
Ultimately, enrollment management is not just about moving students through a funnel. It is about creating clarity, consistency, and confidence at every stage of the decision-making process.
July 10, 2026
4 min read
Keith Mock, M.Ed.