Webinars

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Previous Webinars

Lessons from Liaisons Leaders webinar thumbnail image

Lessons From Liaison’s Leaders: Expert Insights for the Year Ahead

Drawing on experience as former campus leaders and industry practitioners, the panel will reflect on what they are seeing across institutions and how leaders are responding in real time.

Recorded on: March 4, 2026

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Maximizing Yield in a Shrinking Marketing webinar thumbnail

Maximizing Yield in a Shrinking Market: Engaging Students From Admit to Arrival

This webinar will demonstrate how advanced analytics such as predictive and prescriptive analytics in higher education can provide individualized recommendations for each admitted student in your pipeline.

Recorded on: February 18, 2026

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The Financial Aid Equation webinar thumbnail

The Financial Aid Equation: AI + Trusted Partnership = Enrollment Success

Join financial aid representatives from Columbia College as they share their journey with Othot, Liaison’s advanced enrollment analytics platform

Recorded on: February 3, 2026

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The New Search Strategy webinar thumbnail

The New Search Strategy: Finding Students and Being Found

During this live session, hear about inbound tactics like SEO and GEO that help institutions appear in search results and AI-generated answers when a student begins exploring their options online.

Recorded on: January 29, 2026

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Is Your Financial Aid Strategy Built for Today webinar thumbnail image

Is Your Financial Aid Strategy Built for Today? Laying the Foundation for Prescriptive, AI-Driven Optimization

Join us for a thought-provoking session on the foundations of successful financial aid initiatives, designed to help enrollment leaders rethink traditional strategies and prepare for modern optimization.

Recorded on: January 21, 2026

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Looking Back to Plan Forward webinar thumbnail

Looking Back to Plan Forward: Strategic Insights From University Presidents

This webinar offers a rare window into presidential-level thinking on the forces shaping higher education's future.

Recorded on: December 17, 2025

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