Enrollment marketing professional
The Power of Liaison’s Total Enrollment™ Solution Transforms Your Enrollment, Retention, and Marketing Strategies

Total Enrollment™ is a thoughtful ecosystem of higher education solutions that allows institutions like yours to access a strategic enrollment management roadmap that supports your entire student journey. Guided by Liaison’s experienced higher education strategists, you’ll gain a tailored roadmap aligned to your strategic priorities, technical gaps, and future goals.

A Guide to Create a Strategic Roadmap for Institutional Success That Centers Around Your Students

Liaison knows one size doesn’t fit all. Whether you’re looking for a holistic solution or individual components, our Total Enrollment solution—designed to be both platform and vendor agnostic—combines disparate tactics into a dynamic, unified strategy. This unique, integrated approach helps to break down campus silos and ensures everyone is working together to support students and achieve institutional goals.

Differentiate Your Campus and Get to ‘Yes’

  • Immediate, relevant, automated, and trackable marketing campaigns drive positive engagement
  • Liaison’s enrollment marketing experts develop, design, and manage campaigns and communication plans as an extension of your team

Gain a deeper understanding of individual applicants using real-time, AI-driven data

  • Liaison’s Total Enrollment solution lets you gain quick insights that answer: “What should be done?”
  • Understand each student’s unique situation and the factors influencing decisions to enroll

Understand campus trends to achieve—and exceed—goals

  • Real-time analysis using your data gives you the confidence to make informed decisions
  • Out-of-the-box higher-ed dashboards offer easy-to-understand visualizations of essential data

Increase student enrollment, streamline operations, and automate administrative tasks

  • Gain real-time insights on application volume and metrics
  • Liaison’s Total Enrollment Solution simplifies the application process for multiple programs with a user-friendly interface
  • Ensure business continuity and optimize on-campus resources

Team using the GradCAS application to strategize on personalized communications for applicants

What to Expect With Total Enrollment

Total Enrollment is a consultative and collaborative engagement that helps guide each institution’s enrollment strategy to align with its unique educational mission. Liaison’s Total Enrollment solution approach begins with a thorough review of existing processes, communication channels, and operations leading to a workshop day. Our higher education experts conduct an evaluation within the context of the most important trends shaping higher education and deliver their feedback in a series of institution-specific recommendations that help colleges and universities reach their enrollment goals and drive sustainable success.

Team in a workshop discussing enrollment goals and strategies

Typical Total Enrollment Workshop Agenda Takeaways Include:

  • Progress on current enrollment goals
  • Institutional enrollment history and future vision
  • Strategic plan goals and major operational initiatives to increase student enrollment
  • Emergent best practices in recruitment and lead gen activities
  • Enrollment tech systems and the use of AI tools for proactive and ongoing enrollment management
  • Enrollment team leadership and management best practices

Key Insights Delivered Through Liaison’s Total Enrollment Solution

1. External perspective on strategic positioning and recruitment tactics.

2. Formal recommendations on enrollment tech to support:

  • Qualified US-domestic lead gen
  • Application services with embedded lead gen
  • AI tools for recruitment, scholarship leveraging, and yield management


1. Final evaluation report detailing tactical opportunities and competitive position

How It Works

This stage of the Workshop process involves our team conducting intensive research to develop a deep understanding of your institution. Typically requires 1-2 weeks.

The centerpiece of the Total Enrollment Workshop process is the workshop itself, convening members of the Liaison team with members of your team. Workshops can be scaled to fit each partner’s needs but typically require three to six hours.

Within one week of our discussion, the team will share our analysis and recommendations in a complete report.

Confident businesswoman with data icons representing smart, tech-driven enrollment solutions for institutions.

Partner with Liaison for Total Enrollment

Liaison’s Total Enrollment solution helps overcome current—and future—enrollment obstacles, colleges and universities must embrace innovation and seek partnerships that can help them not only survive but thrive. Take the opportunity now to ensure your enrollment team is ready to achieve its most important short—and long-term goals.