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The Revolution of Graduate Student Search

Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.

The Case for Graduate Application Fees

The strategic use of application fees in GEM provides leaders data and insight into applicants’ intent and interest in a program.

“Beyond the Buzz” Webinar Wrap-Up: Harnessing the Power of AI in Higher Education

The landscape of higher ed is evolving rapidly, driven by the ability of artificial intelligence (AI). Are you harnessing the power of AI?

Top 4 Data-Driven Enrollment Management Strategies for 2025 and Beyond

AI’s predictive capabilities enable institutions to shift from merely leveraging data to fully optimizing resources and engagement strategies.

The Evolution of the Traditional Admissions & Enrollment Funnel: Adapting to a New Recruitment Era

The modern admissions funnel is a dynamic, digital, and personalized journey.

Upward Communication in Graduate Enrollment Management

When graduate admissions leaders foster relationships with senior administrators, they create an environment where open and honest dialogue can thrive.

Enhancing Pharmacy Admissions: The Power of Integrating Liaison’s Outcomes CRM With PharmCAS

With its intuitive tools, Outcomes enables phramacy programs to organize contacts efficiently, creating specific audience segments without technical expertise.

Webinar On Demand: Liaison Search—Communicating to an Enrollment Funnel of One

Liaison Search uses AI-informed data analytics to help you find the right potential students and then deploy advanced strategies to engage with each of them on an individual level.

Graduate Enrollment Marketing: Why Multi-Channel Outreach Works Like Teaching

Omni-channel campaigns don’t rely on just one mode of outreach. They integrate multiple channels—email, digital ads, SMS, social media, landing pages, webinars, phone calls, even direct mail.

From Complexity to Clarity: Exploring GEM Best Practices

Whether through journey mapping, matriculation analysis, or platform analytics, the message was clear: If you’re not using data to adapt in real time, you’re falling behind.

Navigating the Currents: What We Learned at experience: LIAISON 2025

This year’s experience: LIAISON higher ed conference was more than just an annual meeting of minds, thought leaders, and community partners.

Smarter Financial Aid Strategies for Higher Education Yield and Student Retention

Liaison Othot uses AI-powered financial aid modeling to help institutions allocate resources with precision.

Webinar Rewind: Turning Data Insights Into Actionable Enrollment Decisions

Integrating AI into workflows requires thoughtful planning. Teams should consider where models fit in daily operations, the format of predictive outputs, and how models and their effectiveness will be re-evaluated.

How Analytics in Higher Education Is Reshaping Enrollment Management

Predictive analytics in higher education uses historical data to forecast future outcomes, such as which students are most likely to enroll. Prescriptive analytics recommends specific actions to influence those outcomes.

Webinar Rewind: Strengthening the Core of Graduate Admissions

When admissions, faculty, program directors, deans, marketing, and IT trust each other’s expertise, decisions are made more efficiently and with less friction.

Webinar Rewind: Winning Yield by Gaining Family Confidence

Having the right technology and using it strategically makes it easier and more efficient to communicate meaningfully with families.

Looking Back to Plan Forward: Strategic Insights from University Presidents

Strategic alignment helps institutions avoid being derailed by the “tyranny of the urgent” and ensures resources are allocated to initiatives that truly advance the mission.

The People Behind the Progress: How Liaison Education & Knowledge Turns Adoption Into Empowerment

For 35 years, Liaison has invested not only in building innovative products, but in providing the kind of education that helps teams feel capable, prepared and empowered.

Webinar Rewind: Rethinking Student Search

Students no longer want generic outreach. They want institutions to understand who they are, what they care about, and, of course, what outcomes they're looking for.

Webinar Rewind: How to Maximize Yield in a Shrinking Market

As you engage students over time, advanced analytics models reveal who is likely to enroll and what combination of messages, channels, and touchpoints will be most effective for engagement.

Summer Melt in Higher Education: How to Get Admitted Students to Enroll

When admitted students go silent, smart engagement matters. See how two universities use data, collaboration, and clear ownership to turn melt from mystery into momentum.

How to Move From Signals to Strategy in Graduate Enrollment Management

Despite uncertainty, the future of graduate enrollment is bright, especially as new professionals bring fresh perspectives, and experienced leaders remain committed to mentoring and collaboration.

Your Enrollment Infrastructure, Rewired: Building a Modern Power Grid for Higher Ed

When enrollment technology functions as the foundation of a unified strategy, institutions experience a fundamental shift in what they can do and how they do it.