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Relationship Building in Student Recruitment Marketing: Leveraging your WHY

Highlighting the 'Why' in higher education student recruitment marketing connects deeply with prospective students, fostering relationships based on shared values.

The Numbers May Be Improving, But There’s a Long Way to Go

How can higher ed institutions meet upcoming enrollment goals when new student enrollments still fall below pre-pandemic levels? Learn more!

From Theory to Practice: How to Search for the Right Students at the Right Time

Liaison Search empowers colleges and universities to target high-quality prospects with an unprecedented level of focus.

How to Recruit Undergraduate Students Who Persist

Creating detailed student personas—representations of ideal applicants based on real data—lets institutions tailor their outreach with pinpoint accuracy.

How Data-Driven Search Transforms Student Recruitment

Data-driven search strategies leverage advanced analytics and targeted data to identify and engage with the right students.

The End of Generic Outreach: Personalized Communication Is Key in Inbound and Outbound Recruiting

Liaison Search transforms recruitment by leveraging the benefits of personalization in marketing.

The Power of Predictive Insights With AI: Deliver the Right Message, Every Time

Liaison’s statistical models analyze historical enrollment data to predict which students are most likely to engage, apply, and ultimately enroll.

AI and Student Recruitment: Bridging Technology and Human Connection

Personalization is no longer a luxury—it’s an expectation. AI enables enrollment marketers to deliver individualized experiences to potential students.

Golden Gateways: Key Takeaways from the 2025 NAGAP Conference

This year’s Summit was marked by discussions about how to face challenges that could reshape the way graduate enrollment happens across all types of institutions.

Anticipating the Needs of Tomorrow’s Students: AI’s Role in Strategic Enrollment Planning

By leveraging AI-powered predictive analytics, institutions can prepare for the future, ensuring they attract, enroll, and retain students even in a competitive and uncertain environment.

Rethinking Higher Education Enrollment Trends for a Plateau Era

More effective enrollment forecasting now relies on a continuous learning model that blends predictive analytics, prescriptive insights, and scenario planning.

6 Drive-to-Apply Strategies That Actually Work

Digital campaigns are essential in higher education, but physical mail still has outsized emotional impact, especially when it feels tailored and high value.

TargetX Premier Services Helped Eastern University Grow Enrollment by 150% in Five Years

From Guidance to Results: How TargetX Premier Services Helped Eastern University Grow Enrollment by 150% in Five Years

How Metro State University Went From Fragmentation to Efficiency Using CAS

Metro State University Became the “Poster School” for Embracing Change with GradCAS and BusinessCAS

Oklahoma State University Breaks Enrollment Records With Liaison Othot

With the support of Othot, Liaison's advanced analytics platform, OSU achieved record-breaking results in its enrollment efforts.

How City Year Revamped Its Application Experience With Liaison TargetX

City Year used Liaison TargetX to streamline application processes and reduce complexities.

How Defiance College Increased New Student Enrollment Nearly 80% With Liaison Enrollment Marketing

Read this deep dive into how Defiance College turned around its enrollment marketing approach with Liaison EMP