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Adapting to Email Changes Coming this February

In the ever-changing digital world, schools will face new challenges due to upcoming changes in popular email platforms like Yahoo and Google Mail.

Benefits of AI in Higher Education: How AI Helps College Students Succeed

To employ more holistic reviews of your students, higher education institutions may turn to artificial intelligence to guide student success.

How AI in College Admissions Can Streamline Processes and Enhance Enrollment

AI in college admissions streamlines processes, enhances recruitment, and personalizes student engagement for better outcomes.

“Beyond the Buzz” Webinar Wrap-Up: Harnessing the Power of AI in Higher Education

The landscape of higher ed is evolving rapidly, driven by the ability of artificial intelligence (AI). Are you harnessing the power of AI?

Transforming Student Engagement: How AI Is Personalizing the Community College Experience

By analyzing individual data points, AI lets colleges transcend generic guidance, crafting a supportive and personalized environment that aligns with each student’s distinct journey.

How to Build a Dynamic Student Enrollment Plan That Thrives Amid Change

Strategic flexibility can make the difference between hitting enrollment targets and falling short. Institutions can take several steps to continuously refine their strategies.

Aligning Student Goals With Academic Opportunities for Greater Community College Student Engagement

To focus on student-centered goals, community colleges should create clear, supportive routes to earning credentials and achieving career milestones.

Liaison Unveils New Intelligent Names Degree Intent Scores, Enhancing Predictive Power and Reach

The new Intelligent Names scoring model empowers colleges, universities, and education providers with deeper data-driven insights to achieve enrollment goals more effectively.

Unlocking the Benefits of CRMs: A Path to Efficiency and Engagement

With predictive analytics and real-time data, CRMs let administrators identify trends, forecast shifts in student interest, and adjust recruitment strategies accordingly.

Transforming Community College Onboarding: Harnessing Technology for Long-Term Success

Effective community college onboarding is a holistic strategy that addresses each stage of the student journey, from pre-enrollment communications and application support to academic advising and proactive retention measures.

How Predictive Analytics Supports Higher Ed Student Success

With AI forecasting tools like Liaison Othot, institutions gain a clear view of each student’s journey, enabling them to provide personalized support when it matters most.

From Data to Decisions: How AI Empowers Enrollment Counselors

AI can evaluate student data to pinpoint high-priority prospects, allowing counselors to manage their time effectively.

Ready to Work and Play? Join Us in San Antonio for experience: LIAISON 2025

Whether you’re refining your enrollment strategy, student success programs, or technology, you’ll find the resources and relationships to ignite the success of future generations and drive lasting impact.

Get Ready to Experience the Art and Science of Higher Ed Leadership at experience: LIAISON

In higher education, strategy often starts at the top—but rarely do we hear directly from the leaders shaping that vision. At experience: LIAISON 2025, we’re changing that.

From Complexity to Clarity: Exploring GEM Best Practices

Whether through journey mapping, matriculation analysis, or platform analytics, the message was clear: If you’re not using data to adapt in real time, you’re falling behind.

Strengthening the Core: Why Graduate Admissions Needs a New Foundation

Liaison’s recent whitepaper outlines a modern approach to graduate enrollment that centers both operational excellence and human connection.

Bridging the Gaps in Enrollment Tech to Boost Student Engagement

A future-ready enrollment management technology ecosystem integrates CRM, SIS, LMS, and auxiliary services, transforming disparate data points into a coherent narrative about higher education student engagement.

From First Click to Connection: 5 Proven Ways to Build Trust at the Graduate Inquiry Stage

Whereas 62% of GEM professionals believed their institution responded to inquiries within 24 hours, only 21% did. Many didn’t respond at all.

Webinar Rewind: Strengthening the Core of Graduate Admissions

When admissions, faculty, program directors, deans, marketing, and IT trust each other’s expertise, decisions are made more efficiently and with less friction.

Student Engagement That Lasts: Turning CRM Insights Into Student Persistence

The right higher education CRM evolves from a static database into a dynamic system that informs every touchpoint from a first-year check-in through a graduation nudge.

Liaison and Niche Partner to Connect Graduate Program Discovery with Centralized Applications

New pathways help graduate programs reach best-fit students and streamline the path from interest to application.

Webinar Rewind: Rethinking Student Search

Students no longer want generic outreach. They want institutions to understand who they are, what they care about, and, of course, what outcomes they're looking for.

4 Higher Education Enrollment Technologies Driving Graduate Enrollment Success

In today’s digital-first world, enrollment teams need communication tools that support strategic outreach, streamline messaging, and maintain student engagement across multiple touchpoints.

Innovative Enrollment Solutions Helping Graduate Programs Stay Competitive

By integrating automation into college enrollment technology, graduate institutions can reduce administrative workload while enhancing the applicant experience.

Summer Melt in Higher Education: How to Get Admitted Students to Enroll

When admitted students go silent, smart engagement matters. See how two universities use data, collaboration, and clear ownership to turn melt from mystery into momentum.

6 Drive-to-Apply Strategies That Actually Work

Digital campaigns are essential in higher education, but physical mail still has outsized emotional impact, especially when it feels tailored and high value.

Signals It’s Time to Rethink Your Enrollment Technology Stack

Because outdated systems often lack key functionalities or user trust, staff frequently manage daily tasks outside the CRM by using spreadsheets, emails, or other disconnected tools.

Indiana University of Pennsylvania Achieved a 90% Fall-to-Spring Retention Rate With Liaison Othot

Discover how IUP leveraged Liaison Othot to make data-driven decisions and boost student retention