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Ethical Considerations for AI in Higher Education: Ensuring Fairness and Transparency

As we step into 2024, the pervasive influence of AI is increasingly evident in nearly every aspect of our daily lives.

Leveraging Advanced Analytics and AI for Holistic Admissions in Higher Education

In higher education, admissions processes have become the focal point for institutions facing challenges, some anticipated like the demographic cliff, and others, like COVID, unforeseen.

The Power of Holistic Review in Graduate Education

Holistic review, a mission-aligned admissions process, is gaining significant traction in higher education—especially in graduate admissions.

Tap into the Power of Alumni Engagement to Build Your Enrollment Pipeline

Every day, enrollment leaders ask themselves: What untapped resources can we leverage to attract and retain students who will contribute to campus culture and achieve their academic objectives?

Navigating the ISIR Delay: Strategic Steps for Higher Education Institutions

As higher education institutions navigate the ramifications of the ISIR delay, a proactive and strategic approach is paramount.

The Revolution of Graduate Student Search

Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.

Enhancing Graduate School Admissions With MyLiaison Solutions

MyLiaison helps institutions optimize the transition from undergrad to graduate school by streamlining the grad school application process.

Innovation in Inclusion: Redefining Equity in College Admissions After Affirmative Action

AI is at the forefront of reshaping how institutions approach equity in college admissions in the post-affirmative action era.

The Case for Graduate Application Fees

The strategic use of application fees in GEM provides leaders data and insight into applicants’ intent and interest in a program.

Exploring the Future of AI in Higher Education: Transforming Admissions and Enrollment

AI integration in education can improve admissions and enrollment for higher ed institutions with enhanced decision making.

Empowering Student Success: A Transformative Partnership at the California State University

Liaison and the CSU’s partnership enhances student success and transfer student admissions with tools like Transfer Planner.

The Benefits of Choosing and Using the Right CRM

Utilizing the right CRM solution enables better enrollment management outcomes for applicants, students, and admissions leaders.

From Spreadsheets to Strategy: Why a CRM is Essential for Community College Recruitment

CRMs facilitate comprehensive data collection, which is particularly valuable for community colleges where “stealth applicants”—students who apply without prior engagement—are common.

The Evolution of the Traditional Admissions & Enrollment Funnel: Adapting to a New Recruitment Era

The modern admissions funnel is a dynamic, digital, and personalized journey.

How to Build a Dynamic Student Enrollment Plan That Thrives Amid Change

Strategic flexibility can make the difference between hitting enrollment targets and falling short. Institutions can take several steps to continuously refine their strategies.

How Metro State University Went From Fragmentation to Efficiency With GradCAS and BusinessCAS

The implementation of GradCAS and BusinessCAS yielded immediate and remarkable results for Metro State University.

Avoiding Marketing Pitfalls Pt. 3: Communicating to Everyone the Same Way

Hyper-segmentation is not about casting a wide net but rather creating smaller, targeted audiences with clear, actionable insights.

The Evolution of Student Recruitment: Meeting Gen Z Where They Are With Omnichannel Search

Liaison Search empowers institutions to implement omnichannel strategies by combining search engine optimization (SEO), search engine marketing (SEM), paid social, email, and print to create a seamless experience for students.

How to Recruit Prospective Students More Effectively With Liaison Search

Liaison Search equips institutions with the tools they need to connect with high-quality prospects, optimize outreach efforts, and achieve enrollment goals.

University Marketing vs. Enrollment Marketing: Why Your Strategy Needs a Specialized Focus

While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results.

Enhancing Pharmacy Admissions: The Power of Integrating Liaison’s Outcomes CRM With PharmCAS

With its intuitive tools, Outcomes enables phramacy programs to organize contacts efficiently, creating specific audience segments without technical expertise.

Building Connections That Count: The Benefits of Omnichannel Marketing in Higher Ed

By integrating first-party data, <a href="https://www.liaisonedu.com/higher-education-marketing/intelligent-names/">AI-driven</a> segmentation, and personalized messaging, omnichannel marketing lets institutions deliver the right message to the right students at the right time.

AI and Student Recruitment: Bridging Technology and Human Connection

Personalization is no longer a luxury—it’s an expectation. AI enables enrollment marketers to deliver individualized experiences to potential students.

From Data to Decisions: How AI Empowers Enrollment Counselors

AI can evaluate student data to pinpoint high-priority prospects, allowing counselors to manage their time effectively.

Golden Gateways: Key Takeaways from the 2025 NAGAP Conference

This year’s Summit was marked by discussions about how to face challenges that could reshape the way graduate enrollment happens across all types of institutions.

Graduate Enrollment Marketing: Why Multi-Channel Outreach Works Like Teaching

Omni-channel campaigns don’t rely on just one mode of outreach. They integrate multiple channels—email, digital ads, SMS, social media, landing pages, webinars, phone calls, even direct mail.

Why AI Is Key to Effective Graduate Program Leadership

By embracing AI today, graduate programs can position themselves at the forefront of innovation, ensuring sustained success in a competitive academic environment.

How AI-Powered Search and Multichannel Marketing Campaigns Drive Better Enrollment Outcomes

Liaison’s Enrollment Marketing and Search solutions connect data, technology, and human insight to drive real, measurable outcomes.

The New Rules of Student Recruitment for Adult Learners

Today’s adult learners expect higher education to fit into their lives, not the other way around. That shift demands a reimagining of recruitment: not just messaging, but mindset.

Anticipating the Needs of Tomorrow’s Students: AI’s Role in Strategic Enrollment Planning

By leveraging AI-powered predictive analytics, institutions can prepare for the future, ensuring they attract, enroll, and retain students even in a competitive and uncertain environment.

Smarter Workflows, Stronger Outcomes: Productivity Tools for Higher Ed Enrollment

Operational efficiency in higher education is critical. Liaison’s productivity solutions let teams rise to the challenge, doing more with the people and tools they already have.

From Algorithms to Answers: Why SEO Has Always Been Evolving

SEO success is not about chasing the newest tactic. It is about staying steady, solving problems systematically, and building durable strategies rooted in student needs.

From First Click to Connection: 5 Proven Ways to Build Trust at the Graduate Inquiry Stage

Whereas 62% of GEM professionals believed their institution responded to inquiries within 24 hours, only 21% did. Many didn’t respond at all.

Graduate Enrollment Market Updates: January 2026

At a national level, graduate enrollment appears modestly positive, with some sources citing growth around 3% year-over-year. That topline figure, however, masks a more uneven and fragile reality.

Why Traditional Financial Aid Strategies No Longer Align With the Modern Enrollment Process

While award letters play a key role in the enrollment journey, their impact depends heavily on the broader communication and decision-making initiatives surrounding them.

Webinar Rewind: Rethinking Student Search

Students no longer want generic outreach. They want institutions to understand who they are, what they care about, and, of course, what outcomes they're looking for.

Search and Search: Finding the Right Students and Being Found by Them

Outbound search is not about doing more, but about doing better. It ensures your recruitment marketing budget works harder, delivering measurable outcomes rather than broad but shallow engagement.

Innovative Enrollment Solutions Helping Graduate Programs Stay Competitive

By integrating automation into college enrollment technology, graduate institutions can reduce administrative workload while enhancing the applicant experience.

How to Build Internal Buy-In for a Future-Ready Technology Investment

Involving the right teams early builds trust and makes it easier to identify concerns before they become barriers.

6 Drive-to-Apply Strategies That Actually Work

Digital campaigns are essential in higher education, but physical mail still has outsized emotional impact, especially when it feels tailored and high value.

Your Enrollment Infrastructure, Rewired: Building a Modern Power Grid for Higher Ed

When enrollment technology functions as the foundation of a unified strategy, institutions experience a fundamental shift in what they can do and how they do it.

How Metro State University Went From Fragmentation to Efficiency Using CAS

Metro State University Became the “Poster School” for Embracing Change with GradCAS and BusinessCAS

Stony Brook University's Journey to Enrollment Excellence With Liaison Othot

Stony Brook University transformed its recruitment efforts and achieved record-breaking results with Liaison's Othot.

The University of Texas Rio Grande Valley Builds a Connected Enrollment Strategy With Liaison Target

Learn how Liaison TargetX empowered UTRGV to collaborate more effectively, respond to students faster, and make informed decisions that support enrollment growth.