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Showing 64 Results for “predictive analytics”

Ethical Considerations for AI in Higher Education: Ensuring Fairness and Transparency

As we step into 2024, the pervasive influence of AI is increasingly evident in nearly every aspect of our daily lives.

May 9, 2024

7 min read

Leveraging Advanced Analytics and AI for Holistic Admissions in Higher Education

In higher education, admissions processes have become the focal point for institutions facing challenges, some anticipated like the demographic cliff, and others, like COVID, unforeseen.

May 9, 2024

7 min read

90 Days In: Key Issues for Enrollment Managers

Sarah Coen outlines the key issues shaping the higher ed landscape and how she plans to combat them as Chief Growth Officer at Liaison.

November 18, 2024

3 min read

The Revolution of Graduate Student Search

Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.

November 18, 2024

8 min read

How Should Higher Education Teams Adopt AI Into Their Staffing Processes?

Embracing AI implementation in education can optimize staffing processes and enhance efficiency. Here are some ways to use AI in staffing.

November 18, 2024

Harnessing AI For Fairer Admissions: A Path to Equity in Higher Education

By adhering to responsible AI principles, institutions can use technology to foster equal access to higher ed and more equitable admissions.

November 18, 2024

5 min read

How AI in College Admissions Can Streamline Processes and Enhance Enrollment

AI in college admissions streamlines processes, enhances recruitment, and personalizes student engagement for better outcomes.

November 18, 2024

5 min read

Leveraging AI for Student Retention: Strategies for Undergraduate Success

The application of AI in higher ed improves student success and retention strategies, identifying at-risk students and enhancing engagement.

November 18, 2024

4 min read

Exploring the Future of AI in Higher Education: Transforming Admissions and Enrollment

AI integration in education can improve admissions and enrollment for higher ed institutions with enhanced decision making.

November 18, 2024

5 min read

“Beyond the Buzz” Webinar Wrap-Up: Harnessing the Power of AI in Higher Education

The landscape of higher ed is evolving rapidly, driven by the ability of artificial intelligence (AI). Are you harnessing the power of AI?

November 18, 2024

3 min read

Demystifying AI: A Guide to AI Literacy in Higher Education Enrollment Management

AI literacy is the ability to understand, evaluate, and responsibly use AI technologies.

December 20, 2024

4 min read

How to Build a Dynamic Student Enrollment Plan That Thrives Amid Change

Strategic flexibility can make the difference between hitting enrollment targets and falling short. Institutions can take several steps to continuously refine their strategies.

January 29, 2025

4 min read

Making Higher Education More Affordable: The Role of Financial Aid Strategies

Managing financial aid optimization with Liaison's AI-powered Othot platform is a powerful way to make higher education more accessible while helping institutions achieve their objectives.

February 7, 2025

5 min read

Unlocking the Benefits of CRMs: A Path to Efficiency and Engagement

With predictive analytics and real-time data, CRMs let administrators identify trends, forecast shifts in student interest, and adjust recruitment strategies accordingly.

March 25, 2025

3 min read

Optimizing Financial Aid and Student Success With Liaison Othot’s Analytics

Othot’s predictive models offer data-driven insights so institutions can anticipate student behavior and optimize resource allocation.

March 27, 2025

4 min read

Predictive Analytics in Higher Education: Boosting Student Retention, Yield, and Success With Othot

Othot turns raw data into predictive insights, empowering enrollment teams to focus on students who are most likely to enroll and who fit the institution’s academic and financial goals.

April 8, 2025

4 min read

Only 2 Months to Go: Get Ready for experience: LIAISON 2025!

Whether you're coming to discover the latest solutions, connect with forward-thinking colleagues, or level up your skills, experience: LIAISON is the place to be.

April 16, 2025

3 min read

How Predictive Analytics Supports Higher Ed Student Success

With AI forecasting tools like Liaison Othot, institutions gain a clear view of each student’s journey, enabling them to provide personalized support when it matters most.

August 19, 2025

4 min read

Webinar On Demand: Liaison Search—Communicating to an Enrollment Funnel of One

Liaison Search uses AI-informed data analytics to help you find the right potential students and then deploy advanced strategies to engage with each of them on an individual level.

April 30, 2025

4 min read

From Data to Decisions: How AI Empowers Enrollment Counselors

AI can evaluate student data to pinpoint high-priority prospects, allowing counselors to manage their time effectively.

May 6, 2025

4 min read

AI Adoption in Education: A New Era for Undergraduate Programs

From enhancing administrative efficiency to revolutionizing recruitment strategies, AI offers unparalleled opportunities for undergraduate programs to create personalized and impactful educational experiences.

May 20, 2025

4 min read

Why AI Is Key to Effective Graduate Program Leadership

By embracing AI today, graduate programs can position themselves at the forefront of innovation, ensuring sustained success in a competitive academic environment.

June 3, 2025

4 min read

Smarter Financial Aid Strategies for Higher Education Yield and Student Retention

Liaison Othot uses AI-powered financial aid modeling to help institutions allocate resources with precision.

August 5, 2025

5 min read

From Data to Action: Unpacking Persistence and Retention Insights

Higher education is at a crossroads; institutions that embrace clarity through AI and data will lead the way in closing persistence gaps and boosting student success.

August 7, 2025

4 min read

How Predictive Analytics Personalizes the Higher Education Experience

AI-driven segmentation helps institutions focus their efforts on high-intent students, optimizing recruitment resources while increasing application yield.

August 26, 2025

4 min read

Anticipating the Needs of Tomorrow’s Students: AI’s Role in Strategic Enrollment Planning

By leveraging AI-powered predictive analytics, institutions can prepare for the future, ensuring they attract, enroll, and retain students even in a competitive and uncertain environment.

September 2, 2025

4 min read

Rewriting the Rules of Enrollment With AI and Predictive Analytics

Predictive analytics makes it possible to move beyond descriptive statistics (i.e., reporting what happened) to modeling what’s likely to happen.

September 9, 2025

5 min read

How Analytics in Higher Education Is Reshaping Enrollment Management

Predictive analytics in higher education uses historical data to forecast future outcomes, such as which students are most likely to enroll. Prescriptive analytics recommends specific actions to influence those outcomes.

November 13, 2025

6 min read

Managing Data Security in Higher Education: The Path to Increased Trust

Data management in higher education often suffers from fragmented ownership and a decentralized structure, which can make it difficult to establish a unified approach to data security.

November 20, 2025

5 min read

Where Are You on the Ed Tech Maturity Curve?

Institutions don't have to overhaul everything overnight. A crawl-walk-run approach is not only more sustainable but also more likely to succeed.

December 22, 2025

4 min read

Using Student Success Analytics and Data to Prevent Attrition Before It Starts

Predictive analytics shifts the focus from reflection to anticipation, allowing teams to identify risk early and support students before small setbacks escalate.

January 27, 2026

4 min read

AI in Action: Practical Strategies to Optimize Financial Aid

When applied responsibly, analytics in higher ed can strengthen equity rather than undermine it.

January 29, 2026

5 min read

Strategic Yield Management in Higher Education: How AI Transforms Enrollment and Financial Aid

AI is fundamentally reshaping how institutions can—and should—manage enrollment, retention, and financial aid.

February 5, 2026

5 min read

Predictive vs. Prescriptive Financial Aid Optimization: What Enrollment Leaders Need to Know

To move from understanding what might happen to knowing what to do next, enrollment leaders need more than prediction. They need prescriptive analytics optimization and a strategy that supports it.

February 17, 2026

4 min read

Is Your Financial Aid Strategy Built for Today? Rethinking Financial Aid in Higher Education

You don’t need perfect data to begin, but you do need clear institutional goals, a basic data infrastructure, and a willingness to pilot, measure, and iterate.

February 18, 2026

8 min read

Rethinking Higher Education Enrollment Trends for a Plateau Era

More effective enrollment forecasting now relies on a continuous learning model that blends predictive analytics, prescriptive insights, and scenario planning.

February 23, 2026

6 min read

Unlocking the Potential of AI: Optimizing Enrollment, Retention, and Financial Aid (Infographic)

Predictive modeling turns raw data into actionable insights.

February 26, 2026

3 min read

Search and Search: Finding the Right Students and Being Found by Them

Outbound search is not about doing more, but about doing better. It ensures your recruitment marketing budget works harder, delivering measurable outcomes rather than broad but shallow engagement.

March 2, 2026

6 min read

Liaison Launches WebAdMIT Holistic and Predictive Insights for Mission-Aligned Admissions Decisions

Together, these solutions provide a unified strategy for understanding applicant fit, forecasting enrollment behavior, and shaping incoming classes in a more informed, equitable, and efficient way.

March 3, 2026

3 min read

How Predictive Insights and Enrollment Forecasting Improve Engagement Timing After Admission

True personalization supports more informed decisions about whether and when to engage with students.

March 17, 2026

4 min read

Webinar Rewind: How to Maximize Yield in a Shrinking Market

As you engage students over time, advanced analytics models reveal who is likely to enroll and what combination of messages, channels, and touchpoints will be most effective for engagement.

March 18, 2026

6 min read

Innovative Enrollment Solutions Helping Graduate Programs Stay Competitive

By integrating automation into college enrollment technology, graduate institutions can reduce administrative workload while enhancing the applicant experience.

March 26, 2026

5 min read

Your Enrollment Infrastructure, Rewired: Building a Modern Power Grid for Higher Ed

When enrollment technology functions as the foundation of a unified strategy, institutions experience a fundamental shift in what they can do and how they do it.

June 12, 2026

6 min read

Why Colleges Are Still Losing Students After Admission

To reduce summer melt, institutions need more than additional outreach; they need communication strategies that are timely, relevant, personalized, and informed by student behavior.

July 1, 2026

5 min read

Why Enrollment Strategy Is Becoming a Campus-Wide Conversation

Institutions now have greater insight into how recruitment activity, marketing engagement, program demand, and student behavior connect.

July 7, 2026

4 min read

Webinar Rewind: AI and Predictive Analytics in Graduate Enrollment

Once implemented, Othot began generating real‑time insights that changed the way the institution managed its pipeline.

March 11, 2026

6 min read

Stony Brook University's Journey to Enrollment Excellence With Liaison Othot

Stony Brook University transformed its recruitment efforts and achieved record-breaking results with Liaison's Othot.

July 11, 2025

Oklahoma State University Breaks Enrollment Records With Liaison Othot

With the support of Othot, Liaison's advanced analytics platform, OSU achieved record-breaking results in its enrollment efforts.

July 11, 2025

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