Showing 3 Results for “marketing pitfalls”
Avoiding Marketing Pitfalls Pt. 1: Too Much Noise
Make sure your goals stay within reach and your marketing initiatives remain on target to avoid higher ed marketing pitfalls in 2024.
November 18, 2024
4 min read
Make sure your goals stay within reach and your marketing initiatives remain on target to avoid higher ed marketing pitfalls in 2024.
November 18, 2024
4 min read
Jess Lanning
Avoiding Marketing Pitfalls Pt. 2: Putting Performance Over Preference
Rather than depending on broad, catch-all tactics, consider segmenting and microtargeting campaigns based on granular audience insights.
December 11, 2024
4 min read
Rather than depending on broad, catch-all tactics, consider segmenting and microtargeting campaigns based on granular audience insights.
December 11, 2024
4 min read
Jess Lanning
Avoiding Marketing Pitfalls Pt. 3: Communicating to Everyone the Same Way
Hyper-segmentation is not about casting a wide net but rather creating smaller, targeted audiences with clear, actionable insights.
February 7, 2025
4 min read
Hyper-segmentation is not about casting a wide net but rather creating smaller, targeted audiences with clear, actionable insights.
February 7, 2025
4 min read
Jess Lanning
