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Hayley Wolf: The Next VP of Sales at Liaison

Hayley Wolf is named as the next vice president of sales at Liaison. Hayley joined Liaison in 2018 through the acquisition of TargetX.

GEO Best Practices for Higher Education: What Still Matters (and What’s New)

GEO can be thought of as “SEO for AI.” It is the process of preparing digital content so that it can be referenced accurately by generative models.

The .edu Still Matters: GEO and the Student Search Journey

Program pages are often the top organic entry point. They should feel complete, modern, and aligned to what students want to know most.

Where Are You on the Ed Tech Maturity Curve?

Institutions don't have to overhaul everything overnight. A crawl-walk-run approach is not only more sustainable but also more likely to succeed.

Webinar Rewind: Scaling Beyond {First Name}—How CRM Orchestration Transforms Enrollment Marketing

Students live in a world where Netflix and Amazon anticipate their preferences, but many colleges are still sending generic, one-size-fits-all campaigns.

Graduate Enrollment Market Updates: January 2026

At a national level, graduate enrollment appears modestly positive, with some sources citing growth around 3% year-over-year. That topline figure, however, masks a more uneven and fragile reality.

Liaison Founder and CEO George Haddad Reflects on 35 Years Serving the Higher Ed Community

Our work has never been about technology for its own sake. It has been about helping institutions function more effectively in service of students and the professions they support.

The People Behind the Progress: Liaison's Account Management Teams Connect Technology to Progress

What makes Liaison’s approach truly distinctive isn’t just what our account managers do, it’s how they do it.

Why Traditional Financial Aid Strategies No Longer Align With the Modern Enrollment Process

While award letters play a key role in the enrollment journey, their impact depends heavily on the broader communication and decision-making initiatives surrounding them.

The People Behind the Progress: How Liaison Education & Knowledge Turns Adoption Into Empowerment

For 35 years, Liaison has invested not only in building innovative products, but in providing the kind of education that helps teams feel capable, prepared and empowered.

Is Your Financial Aid Strategy Built for Today? Rethinking Financial Aid in Higher Education

You don’t need perfect data to begin, but you do need clear institutional goals, a basic data infrastructure, and a willingness to pilot, measure, and iterate.

Rethinking Higher Education Enrollment Trends for a Plateau Era

More effective enrollment forecasting now relies on a continuous learning model that blends predictive analytics, prescriptive insights, and scenario planning.

Unlocking the Potential of AI: Optimizing Enrollment, Retention, and Financial Aid (Infographic)

Predictive modeling turns raw data into actionable insights.

The People Behind the Progress: The Culture That Carries Liaison Forward

The trust we earn, the camaraderie we experience, and the outcomes we deliver together are the true drivers behind Liaison’s resilience.

The Best Tech Rollout I Ever Lived Through

The goal is to understand how the system fits into their role and how how all of it connects back to institutional purpose.

The Connections Between Higher Education Data Collection, AI Tools, and Student Success

AI can help synthesize information across platforms, accelerate insight generation, summarize complex guidance, and identify emerging patterns.

Higher Ed in Action: Charting the Course Forward in Baltimore

“Charting the Course Forward” isn’t just the theme of this year’s Liaison conference; it’s a call to action.

Liaison's Morgan Thornburg Is in a Marathon State of Mind

"Collaborating with a team that seems to really work well together, and in such a great environment, is something I’m really excited about."

How to Invest in Enrollment Technology That Actually Delivers

The right enrollment technology is a valuable institutional risk management that can help prevent melt and improve yield.

One Month to Go! Charting the Course Forward at experience: LIAISON | Baltimore

If your role involves admissions, enrollment management, recruitment marketing, CRM, operations, IT, institutional strategy, or student success, you’ll find sessions designed to help you make progress.

6 Drive-to-Apply Strategies That Actually Work

Digital campaigns are essential in higher education, but physical mail still has outsized emotional impact, especially when it feels tailored and high value.

How to Move From Signals to Strategy in Graduate Enrollment Management

Despite uncertainty, the future of graduate enrollment is bright, especially as new professionals bring fresh perspectives, and experienced leaders remain committed to mentoring and collaboration.

The First 90 Days: Why Onboarding, Not Features, Determines Tech ROI

Instead of being hung up on how things work now or how it's always been done, the questions should start sounding more like, "How could we do this better?"

Why the Old Enrollment Playbook No Longer Works

Waiting until the end of a recruiting cycle to assess what’s working is no longer a viable strategy.

Why Enrollment Strategy Is Becoming a Campus-Wide Conversation

Institutions now have greater insight into how recruitment activity, marketing engagement, program demand, and student behavior connect.

How Oklahoma City Community College Streamlined Admissions With Liaison Outcomes

Oklahoma City Community College Eliminates Complex Processes and Streamlines Admissions With Liaison Outcomes