Showing 4 Results for “higher ed marketing”
Avoiding Marketing Pitfalls Pt. 2: Putting Performance Over Preference
Rather than depending on broad, catch-all tactics, consider segmenting and microtargeting campaigns based on granular audience insights.
December 11, 2024
4 min read
Rather than depending on broad, catch-all tactics, consider segmenting and microtargeting campaigns based on granular audience insights.
December 11, 2024
4 min read
Jess Lanning
Avoiding Marketing Pitfalls Pt. 3: Communicating to Everyone the Same Way
Hyper-segmentation is not about casting a wide net but rather creating smaller, targeted audiences with clear, actionable insights.
February 7, 2025
4 min read
Hyper-segmentation is not about casting a wide net but rather creating smaller, targeted audiences with clear, actionable insights.
February 7, 2025
4 min read
Jess Lanning
Graduate Enrollment Marketing: Why Multi-Channel Outreach Works Like Teaching
Omni-channel campaigns don’t rely on just one mode of outreach. They integrate multiple channels—email, digital ads, SMS, social media, landing pages, webinars, phone calls, even direct mail.
May 23, 2025
6 min read
Omni-channel campaigns don’t rely on just one mode of outreach. They integrate multiple channels—email, digital ads, SMS, social media, landing pages, webinars, phone calls, even direct mail.
May 23, 2025
6 min read
Dr. Art Munin
Personalization is a student expectation across the board, not just for bigger schools. Your goal is to make students feel seen and valued."
August 3, 2026
6 min read
Daniel Graves
Personalization is a student expectation across the board, not just for bigger schools. Your goal is to make students feel seen and valued.
August 3, 2026
6 min read
Daniel Graves
