Top 5 Aid Optimization Insights for Financial Aid Awareness Month "
Optimized models are designed to be able to incorporate additional data sources beyond traditional leveraging models."
February 28, 2025
5 min read
Craig Cornell
Showing 18 Results for “financial aid optimization”
Exploring the Future of AI in Higher Education: Transforming Admissions and Enrollment
AI integration in education can improve admissions and enrollment for higher ed institutions with enhanced decision making.
November 18, 2024
5 min read
AI integration in education can improve admissions and enrollment for higher ed institutions with enhanced decision making.
November 18, 2024
5 min read
Liaison
Western Connecticut State University’s Strategic Enrollment Success: Leveraging TargetX and Othot
The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives.
January 17, 2025
5 min read
The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives.
January 17, 2025
5 min read
Liaison
Making Higher Education More Affordable: The Role of Financial Aid Strategies
Managing financial aid optimization with Liaison's AI-powered Othot platform is a powerful way to make higher education more accessible while helping institutions achieve their objectives.
February 7, 2025
5 min read
Managing financial aid optimization with Liaison's AI-powered Othot platform is a powerful way to make higher education more accessible while helping institutions achieve their objectives.
February 7, 2025
5 min read
Liaison
Optimized models are designed to be able to incorporate additional data sources beyond traditional leveraging models."
February 28, 2025
5 min read
Craig Cornell
Optimized models are designed to be able to incorporate additional data sources beyond traditional leveraging models.
February 28, 2025
5 min read
Craig Cornell
Optimizing Financial Aid and Student Success With Liaison Othot’s Analytics
Othot’s predictive models offer data-driven insights so institutions can anticipate student behavior and optimize resource allocation.
March 27, 2025
4 min read
Othot’s predictive models offer data-driven insights so institutions can anticipate student behavior and optimize resource allocation.
March 27, 2025
4 min read
Liaison
On-Demand Webinar: Analytics in Action—How to Optimize Aid Allocation and Make Data-Driven Decisions
Liaison Othot helped Western Connecticut State University lower its discount rate from 34% to 32% and increase net tuition revenue by over $2 million.
April 23, 2025
3 min read
Liaison Othot helped Western Connecticut State University lower its discount rate from 34% to 32% and increase net tuition revenue by over $2 million.
April 23, 2025
3 min read
Liaison
AI and Student Recruitment: Bridging Technology and Human Connection
Personalization is no longer a luxury—it’s an expectation. AI enables enrollment marketers to deliver individualized experiences to potential students.
April 24, 2025
4 min read
Personalization is no longer a luxury—it’s an expectation. AI enables enrollment marketers to deliver individualized experiences to potential students.
April 24, 2025
4 min read
Jess Lanning
Whether you’re refining your enrollment strategy, student success programs, or technology, you’ll find the resources and relationships to ignite the success of future generations and drive lasting impact."
May 16, 2025
4 min read
Liaison
Whether you’re refining your enrollment strategy, student success programs, or technology, you’ll find the resources and relationships to ignite the success of future generations and drive lasting impact.
May 16, 2025
4 min read
Liaison
The Gateway to Enrollment: How Centralized Applications Improve Access and Efficiency
A centralized, supportive, and intuitive application experience sets the tone for everything that follows. It says, “You belong here.”
July 22, 2025
4 min read
A centralized, supportive, and intuitive application experience sets the tone for everything that follows. It says, “You belong here.”
July 22, 2025
4 min read
Liaison
Smarter Financial Aid Strategies for Higher Education Yield and Student Retention
Liaison Othot uses AI-powered financial aid modeling to help institutions allocate resources with precision.
August 5, 2025
5 min read
Liaison Othot uses AI-powered financial aid modeling to help institutions allocate resources with precision.
August 5, 2025
5 min read
Liaison
AI in Action: Practical Strategies to Optimize Financial Aid
When applied responsibly, analytics in higher ed can strengthen equity rather than undermine it.
January 29, 2026
5 min read
When applied responsibly, analytics in higher ed can strengthen equity rather than undermine it.
January 29, 2026
5 min read
Liaison
This growing disconnect between headcount and revenue reveals the limitations of traditional financial aid strategies, especially when students and families are weighing more variables in the decision-making process."
February 3, 2026
7 min read
Liaison
This growing disconnect between headcount and revenue reveals the limitations of traditional financial aid strategies, especially when students and families are weighing more variables in the decision-making process.
February 3, 2026
7 min read
Liaison
Why Traditional Financial Aid Strategies No Longer Align With the Modern Enrollment Process
While award letters play a key role in the enrollment journey, their impact depends heavily on the broader communication and decision-making initiatives surrounding them.
February 10, 2026
4 min read
While award letters play a key role in the enrollment journey, their impact depends heavily on the broader communication and decision-making initiatives surrounding them.
February 10, 2026
4 min read
Liaison
Is Your Institution Ready to Optimize Financial Aid? How to Assess Readiness (Infographic)
Financial aid optimization delivers impact only when institutions are prepared to act on insight.
February 12, 2026
4 min read
Financial aid optimization delivers impact only when institutions are prepared to act on insight.
February 12, 2026
4 min read
Liaison
Predictive vs. Prescriptive Financial Aid Optimization: What Enrollment Leaders Need to Know
To move from understanding what might happen to knowing what to do next, enrollment leaders need more than prediction. They need prescriptive analytics optimization and a strategy that supports it.
February 17, 2026
4 min read
To move from understanding what might happen to knowing what to do next, enrollment leaders need more than prediction. They need prescriptive analytics optimization and a strategy that supports it.
February 17, 2026
4 min read
Liaison
You don’t need perfect data to begin, but you do need clear institutional goals, a basic data infrastructure, and a willingness to pilot, measure, and iterate."
February 18, 2026
8 min read
Liaison
You don’t need perfect data to begin, but you do need clear institutional goals, a basic data infrastructure, and a willingness to pilot, measure, and iterate.
February 18, 2026
8 min read
Liaison
How Real-Time Optimization Strengthens Aid Strategy Throughout the Enrollment Management Cycle
When treated as a continuous process, financial aid optimization becomes a strategic advantage, helping institutions stay aligned, responsive, and ready for what’s next.
February 24, 2026
4 min read
When treated as a continuous process, financial aid optimization becomes a strategic advantage, helping institutions stay aligned, responsive, and ready for what’s next.
February 24, 2026
4 min read
Liaison
How Western Connecticut State University Increased Enrollment by 20.7% in One Year
WCSU Leveraged TargetX and Othot for Growth
July 11, 2025
WCSU Leveraged TargetX and Othot for Growth
July 11, 2025