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Leveraging Advanced Analytics and AI for Holistic Admissions in Higher Education

In higher education, admissions processes have become the focal point for institutions facing challenges, some anticipated like the demographic cliff, and others, like COVID, unforeseen.

Celebrating National First-Generation Student Day with a Liaison First-Gen Success Story

Liaison celebrates their very own First-Generation Student featuring David Poole, Managing Director of EngineeringCAS.

Enhancing Graduate School Admissions With MyLiaison Solutions

MyLiaison helps institutions optimize the transition from undergrad to graduate school by streamlining the grad school application process.

Using Predictive Analytics for Student Success and Retention at Community Colleges

Explore how predictive analytics for student success and retention helps community colleges identify at-risk students early.

Exploring the Future of AI in Higher Education: Transforming Admissions and Enrollment

AI integration in education can improve admissions and enrollment for higher ed institutions with enhanced decision making.

FAFSA Lessons Learned: How to Prepare for Better Outcomes This Year

After a tumultuous year in the higher ed financial aid world, colleges are hoping things go smoother with the rollout of the 2025-26 FAFSA.

Transforming Student Engagement: How AI Is Personalizing the Community College Experience

By analyzing individual data points, AI lets colleges transcend generic guidance, crafting a supportive and personalized environment that aligns with each student’s distinct journey.

Western Connecticut State University’s Strategic Enrollment Success: Leveraging TargetX and Othot

The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives.

Making Higher Education More Affordable: The Role of Financial Aid Strategies

Managing financial aid optimization with Liaison's AI-powered Othot platform is a powerful way to make higher education more accessible while helping institutions achieve their objectives.

Top 5 Aid Optimization Insights for Financial Aid Awareness Month

Optimized models are designed to be able to incorporate additional data sources beyond traditional leveraging models.

The Power of Predictive Insights With AI: Deliver the Right Message, Every Time

Liaison’s statistical models analyze historical enrollment data to predict which students are most likely to engage, apply, and ultimately enroll.

University Marketing vs. Enrollment Marketing: Why Your Strategy Needs a Specialized Focus

While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results.

Transforming Community College Onboarding: Harnessing Technology for Long-Term Success

Effective community college onboarding is a holistic strategy that addresses each stage of the student journey, from pre-enrollment communications and application support to academic advising and proactive retention measures.

On-Demand Webinar: Analytics in Action—How to Optimize Aid Allocation and Make Data-Driven Decisions

Liaison Othot helped Western Connecticut State University lower its discount rate from 34% to 32% and increase net tuition revenue by over $2 million.

AI and Student Recruitment: Bridging Technology and Human Connection

Personalization is no longer a luxury—it’s an expectation. AI enables enrollment marketers to deliver individualized experiences to potential students.

AI-Driven Decision Making: Empowering Higher Ed Leaders to Thrive

With real-time, data-informed insights, directors of higher education can make confident, strategic choices that align with institutional priorities and drive long-term success.

Webinar On Demand: Integrating Planning and Strategy Across the Institution

The first in a two-part series called Top 10 Strategies in the New Enrollment Paradigm, this session explores groundbreaking strategies for thriving in the “new enrollment paradigm.”

How AI Is Boosting Community College Student Success

AI is transforming community colleges by addressing crucial challenges in curriculum development, workforce alignment, and student support. With the right AI-driven tools, institutions can better help their students succeed.

Why AI Is Key to Effective Graduate Program Leadership

By embracing AI today, graduate programs can position themselves at the forefront of innovation, ensuring sustained success in a competitive academic environment.

The Gateway to Enrollment: How Centralized Applications Improve Access and Efficiency

A centralized, supportive, and intuitive application experience sets the tone for everything that follows. It says, “You belong here.”

Smarter Financial Aid Strategies for Higher Education Yield and Student Retention

Liaison Othot uses AI-powered financial aid modeling to help institutions allocate resources with precision.

Bridging the Gaps in Enrollment Tech to Boost Student Engagement

A future-ready enrollment management technology ecosystem integrates CRM, SIS, LMS, and auxiliary services, transforming disparate data points into a coherent narrative about higher education student engagement.

The Case for Optimism: How Liaison Supports the Higher Ed Community in the Face of Change

You’re navigating a time of growing expectations, demands, and tough decisions. Now is the time to take practical steps to serve your students, support your colleagues, and advance your mission.

Anticipating the Needs of Tomorrow’s Students: AI’s Role in Strategic Enrollment Planning

By leveraging AI-powered predictive analytics, institutions can prepare for the future, ensuring they attract, enroll, and retain students even in a competitive and uncertain environment.

Rewriting the Rules of Enrollment With AI and Predictive Analytics

Predictive analytics makes it possible to move beyond descriptive statistics (i.e., reporting what happened) to modeling what’s likely to happen.

Better Data Readiness Opens the Door to Smarter AI in Higher Education

Behavioral data—how students interact with your institution—is often the strongest signal of future enrollment or retention.

The .edu Still Matters: GEO and the Student Search Journey

Program pages are often the top organic entry point. They should feel complete, modern, and aligned to what students want to know most.

Webinar Rewind: Winning Yield by Gaining Family Confidence

Having the right technology and using it strategically makes it easier and more efficient to communicate meaningfully with families.

How Marketing Automation Is Shaping Personalized Student Support

Today, personalized outreach is a strategic differentiator for colleges and universities. And automating that outreach, with empathy and strategy, is one of the most effective ways to deliver it.

AI in Action: Practical Strategies to Optimize Financial Aid

When applied responsibly, analytics in higher ed can strengthen equity rather than undermine it.

Strategic Yield Management in Higher Education: How AI Transforms Enrollment and Financial Aid

AI is fundamentally reshaping how institutions can—and should—manage enrollment, retention, and financial aid.

Is Your Institution Ready to Optimize Financial Aid? How to Assess Readiness (Infographic)

Financial aid optimization delivers impact only when institutions are prepared to act on insight.

Is Your Financial Aid Strategy Built for Today? Rethinking Financial Aid in Higher Education

You don’t need perfect data to begin, but you do need clear institutional goals, a basic data infrastructure, and a willingness to pilot, measure, and iterate.

Rethinking Higher Education Enrollment Trends for a Plateau Era

More effective enrollment forecasting now relies on a continuous learning model that blends predictive analytics, prescriptive insights, and scenario planning.

Unlocking the Potential of AI: Optimizing Enrollment, Retention, and Financial Aid (Infographic)

Predictive modeling turns raw data into actionable insights.

Modernizing Financial Aid to Drive Enrollment: Lessons from Columbia College’s Journey with Othot

Traditional awarding models, he noted, have long relied on historical assumptions and end‑of‑cycle analysis that are useful but insufficient.

How Predictive Insights and Enrollment Forecasting Improve Engagement Timing After Admission

True personalization supports more informed decisions about whether and when to engage with students.

4 Higher Education Enrollment Technologies Driving Graduate Enrollment Success

In today’s digital-first world, enrollment teams need communication tools that support strategic outreach, streamline messaging, and maintain student engagement across multiple touchpoints.

Summer Melt in Higher Education: How to Get Admitted Students to Enroll

When admitted students go silent, smart engagement matters. See how two universities use data, collaboration, and clear ownership to turn melt from mystery into momentum.

How to Operate Your Enrollment Strategy Like an Orchestra

A student interacting with admissions, financial aid, and advising should experience a coherent journey. When it feels disjointed, yield and retention suffer.

Lessons From Higher Education On Leading Through Uncertainty

Strong enrollment leaders ground decisions in greater institutional priorities rather than temporary fluctuations. That discipline is a hallmark of long-term leadership and increasingly essential in the future of higher education.

7 Strategies to Mitigate Summer Melt: A More Intentional Path from Admit to Arrival Key Takeaways

An effective melt strategy is omnichannel, combining email, text, portals, phone outreach, direct mail, and digital reminders in a coordinated way. The goal is relevance, consistency, and responsiveness.

The Human Future of Admissions Technology

After gaining initial insight at the surface, savvy teams drill deeper to see how patterns persist or differ for key student populations.

Why Colleges Are Still Losing Students After Admission

To reduce summer melt, institutions need more than additional outreach; they need communication strategies that are timely, relevant, personalized, and informed by student behavior.

University of North Texas at Dallas Maximizes Student Engagement With TargetX

Discover how University of North Texas at Dallas leveraged TargetX to transform its admissions processes and improve student engagement.

Oklahoma State University Breaks Enrollment Records With Liaison Othot

With the support of Othot, Liaison's advanced analytics platform, OSU achieved record-breaking results in its enrollment efforts.

Indiana University of Pennsylvania Achieved a 90% Fall-to-Spring Retention Rate With Liaison Othot

Discover how IUP leveraged Liaison Othot to make data-driven decisions and boost student retention

How Defiance College Increased New Student Enrollment Nearly 80% With Liaison Enrollment Marketing

Read this deep dive into how Defiance College turned around its enrollment marketing approach with Liaison EMP