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From Spreadsheets to Strategy: Why a CRM is Essential for Community College Recruitment

CRMs facilitate comprehensive data collection, which is particularly valuable for community colleges where “stealth applicants”—students who apply without prior engagement—are common.

Optimizing Financial Aid and Student Success With Liaison Othot’s Analytics

Othot’s predictive models offer data-driven insights so institutions can anticipate student behavior and optimize resource allocation.

Predictive Analytics in Higher Education: Boosting Student Retention, Yield, and Success With Othot

Othot turns raw data into predictive insights, empowering enrollment teams to focus on students who are most likely to enroll and who fit the institution’s academic and financial goals.

Is Your Financial Aid Strategy Built for Today? Rethinking Financial Aid in Higher Education

You don’t need perfect data to begin, but you do need clear institutional goals, a basic data infrastructure, and a willingness to pilot, measure, and iterate.

How Predictive Insights and Enrollment Forecasting Improve Engagement Timing After Admission

True personalization supports more informed decisions about whether and when to engage with students.

How to Build a Multichannel Communication Strategy That Doesn’t Overwhelm Students

Communication fatigue doesn’t come from using multiple channels. It comes from using them without coordination.

Enrollment Yield Strategies: Are You Engaging or Just Messaging?

Predictive insights help teams focus engagement where it matters most.

7 Strategies to Mitigate Summer Melt: A More Intentional Path from Admit to Arrival Key Takeaways

An effective melt strategy is omnichannel, combining email, text, portals, phone outreach, direct mail, and digital reminders in a coordinated way. The goal is relevance, consistency, and responsiveness.