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Avoiding Marketing Pitfalls Pt. 2: Putting Performance Over Preference

Rather than depending on broad, catch-all tactics, consider segmenting and microtargeting campaigns based on granular audience insights.

Demystifying AI: A Guide to AI Literacy in Higher Education Enrollment Management

AI literacy is the ability to understand, evaluate, and responsibly use AI technologies.

Western Connecticut State University’s Strategic Enrollment Success: Leveraging TargetX and Othot

The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives.

The Evolution of Student Recruitment: Meeting Gen Z Where They Are With Omnichannel Search

Liaison Search empowers institutions to implement omnichannel strategies by combining search engine optimization (SEO), search engine marketing (SEM), paid social, email, and print to create a seamless experience for students.

University Marketing vs. Enrollment Marketing: Why Your Strategy Needs a Specialized Focus

While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results.

Ready to Work and Play? Join Us in San Antonio for experience: LIAISON 2025

Whether you’re refining your enrollment strategy, student success programs, or technology, you’ll find the resources and relationships to ignite the success of future generations and drive lasting impact.

Webinar On Demand: Addressing the Need for Agility in Enrollment Management

Admissions professionals aren’t just communicators; they’re data-informed, student-facing strategists who should lead cross-campus collaboration.

The Nerve Center of Enrollment: How a CRM Powers a Connected Campus

A strong CRM isn’t a luxury; it’s mission-critical for modern enrollment success.

Looking Back to Plan Forward: Strategic Insights from University Presidents

Strategic alignment helps institutions avoid being derailed by the “tyranny of the urgent” and ensures resources are allocated to initiatives that truly advance the mission.

Financial Aid Optimization: Moving Beyond Static Modeling to Dynamic Enrollment Strategies

This growing disconnect between headcount and revenue reveals the limitations of traditional financial aid strategies, especially when students and families are weighing more variables in the decision-making process.

Liaison and Niche Partner to Connect Graduate Program Discovery with Centralized Applications

New pathways help graduate programs reach best-fit students and streamline the path from interest to application.

Rethinking Higher Education Enrollment Trends for a Plateau Era

More effective enrollment forecasting now relies on a continuous learning model that blends predictive analytics, prescriptive insights, and scenario planning.

Webinar Rewind: Rethinking Student Search

Students no longer want generic outreach. They want institutions to understand who they are, what they care about, and, of course, what outcomes they're looking for.

Modernizing Financial Aid to Drive Enrollment: Lessons from Columbia College’s Journey with Othot

Traditional awarding models, he noted, have long relied on historical assumptions and end‑of‑cycle analysis that are useful but insufficient.

How to Build a Multichannel Communication Strategy That Doesn’t Overwhelm Students

Communication fatigue doesn’t come from using multiple channels. It comes from using them without coordination.

7 Strategies to Mitigate Summer Melt: A More Intentional Path from Admit to Arrival Key Takeaways

An effective melt strategy is omnichannel, combining email, text, portals, phone outreach, direct mail, and digital reminders in a coordinated way. The goal is relevance, consistency, and responsiveness.

Your Enrollment Infrastructure, Rewired: Building a Modern Power Grid for Higher Ed

When enrollment technology functions as the foundation of a unified strategy, institutions experience a fundamental shift in what they can do and how they do it.

Stony Brook University's Journey to Enrollment Excellence With Liaison Othot

Stony Brook University transformed its recruitment efforts and achieved record-breaking results with Liaison's Othot.