90 Days In: Key Issues for Enrollment Managers "
Sarah Coen outlines the key issues shaping the higher ed landscape and how she plans to combat them as Chief Growth Officer at Liaison."
November 18, 2024
3 min read
Liaison
Showing 43 Results for “enrollment strategies”
Ethical Considerations for AI in Higher Education: Ensuring Fairness and Transparency
As we step into 2024, the pervasive influence of AI is increasingly evident in nearly every aspect of our daily lives.
May 9, 2024
7 min read
As we step into 2024, the pervasive influence of AI is increasingly evident in nearly every aspect of our daily lives.
May 9, 2024
7 min read
Andy Hannah
What it Means to Be Data-Informed in Strategic Enrollment Management
In today’s world of strategic enrollment management, traditional strategies have long resembled traditional marketing tactics.
May 9, 2024
7 min read
In today’s world of strategic enrollment management, traditional strategies have long resembled traditional marketing tactics.
May 9, 2024
7 min read
Liaison
Ready. Set. Yield.
St. Cloud State Streamlines Admissions and Boosts Enrollments with Enrollment Marketing Overall Since Before the Pandemic.
May 9, 2024
5 min read
St. Cloud State Streamlines Admissions and Boosts Enrollments with Enrollment Marketing Overall Since Before the Pandemic.
May 9, 2024
5 min read
Liaison
Sarah Coen outlines the key issues shaping the higher ed landscape and how she plans to combat them as Chief Growth Officer at Liaison."
November 18, 2024
3 min read
Liaison
Sarah Coen outlines the key issues shaping the higher ed landscape and how she plans to combat them as Chief Growth Officer at Liaison.
November 18, 2024
3 min read
Liaison
Transparency in AI: Why It Matters for Ethical Use in Higher Education
As the use of artificial intelligence in higher education increasingly shapes institutions, fostering transparency is essential.
November 18, 2024
3 min read
As the use of artificial intelligence in higher education increasingly shapes institutions, fostering transparency is essential.
November 18, 2024
3 min read
Liaison
Enhancing Graduate School Admissions With MyLiaison Solutions
MyLiaison helps institutions optimize the transition from undergrad to graduate school by streamlining the grad school application process.
November 18, 2024
3 min read
MyLiaison helps institutions optimize the transition from undergrad to graduate school by streamlining the grad school application process.
November 18, 2024
3 min read
Liaison
Exploring the Future of AI in Higher Education: Transforming Admissions and Enrollment
AI integration in education can improve admissions and enrollment for higher ed institutions with enhanced decision making.
November 18, 2024
5 min read
AI integration in education can improve admissions and enrollment for higher ed institutions with enhanced decision making.
November 18, 2024
5 min read
Liaison
CRMs facilitate comprehensive data collection, which is particularly valuable for community colleges where “stealth applicants”—students who apply without prior engagement—are common."
December 11, 2024
4 min read
CRMs facilitate comprehensive data collection, which is particularly valuable for community colleges where “stealth applicants”—students who apply without prior engagement—are common.
December 11, 2024
4 min read
Demystifying AI: A Guide to AI Literacy in Higher Education Enrollment Management
AI literacy is the ability to understand, evaluate, and responsibly use AI technologies.
December 20, 2024
4 min read
AI literacy is the ability to understand, evaluate, and responsibly use AI technologies.
December 20, 2024
4 min read
Liaison
Moving Beyond New Year’s Resolutions to Embrace a Multi-Year Enrollment Strategy
Enrollment managers need to develop a wider multi-year strategy that includes tools with the ability to enable deeper, more highly data-informed fine tuning throughout any given cycle.
January 17, 2025
4 min read
Enrollment managers need to develop a wider multi-year strategy that includes tools with the ability to enable deeper, more highly data-informed fine tuning throughout any given cycle.
January 17, 2025
4 min read
Craig Cornell
Western Connecticut State University’s Strategic Enrollment Success: Leveraging TargetX and Othot
The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives.
January 17, 2025
5 min read
The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives.
January 17, 2025
5 min read
Liaison
Strategic flexibility can make the difference between hitting enrollment targets and falling short. Institutions can take several steps to continuously refine their strategies."
January 29, 2025
4 min read
Craig Cornell
Strategic flexibility can make the difference between hitting enrollment targets and falling short. Institutions can take several steps to continuously refine their strategies.
January 29, 2025
4 min read
Craig Cornell
How Community Colleges Can Simplify the Student Enrollment Process
By identifying obstacles early, colleges can guide students more effectively throughout the enrollment process, keeping them on track and engaged.
February 6, 2025
6 min read
By identifying obstacles early, colleges can guide students more effectively throughout the enrollment process, keeping them on track and engaged.
February 6, 2025
6 min read
Making Higher Education More Affordable: The Role of Financial Aid Strategies
Managing financial aid optimization with Liaison's AI-powered Othot platform is a powerful way to make higher education more accessible while helping institutions achieve their objectives.
February 7, 2025
5 min read
Managing financial aid optimization with Liaison's AI-powered Othot platform is a powerful way to make higher education more accessible while helping institutions achieve their objectives.
February 7, 2025
5 min read
Liaison
Personalized Communication Strategies That Drive Student Engagement in Higher Education
By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education.
February 7, 2025
4 min read
By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education.
February 7, 2025
4 min read
Craig Cornell
While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results."
April 1, 2025
10 min read
Liaison
While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results.
April 1, 2025
10 min read
Liaison
Leading Technology Implementations in Enrollment Management
Introducing new technology in graduate enrollment management is both an opportunity and a challenge. Done well, technology can streamline operations, enhance the applicant experience, and provide actionable insights.
April 9, 2025
13 min read
Introducing new technology in graduate enrollment management is both an opportunity and a challenge. Done well, technology can streamline operations, enhance the applicant experience, and provide actionable insights.
April 9, 2025
13 min read
Steve Taylor
Only 2 Months to Go: Get Ready for experience: LIAISON 2025!
Whether you're coming to discover the latest solutions, connect with forward-thinking colleagues, or level up your skills, experience: LIAISON is the place to be.
April 16, 2025
3 min read
Whether you're coming to discover the latest solutions, connect with forward-thinking colleagues, or level up your skills, experience: LIAISON is the place to be.
April 16, 2025
3 min read
Liaison
From Data to Decisions: How AI Empowers Enrollment Counselors
AI can evaluate student data to pinpoint high-priority prospects, allowing counselors to manage their time effectively.
May 6, 2025
4 min read
AI can evaluate student data to pinpoint high-priority prospects, allowing counselors to manage their time effectively.
May 6, 2025
4 min read
Liaison
A strong CRM isn’t a luxury; it’s mission-critical for modern enrollment success."
August 14, 2025
4 min read
Liaison
A strong CRM isn’t a luxury; it’s mission-critical for modern enrollment success.
August 14, 2025
4 min read
Liaison
Anticipating the Needs of Tomorrow’s Students: AI’s Role in Strategic Enrollment Planning
By leveraging AI-powered predictive analytics, institutions can prepare for the future, ensuring they attract, enroll, and retain students even in a competitive and uncertain environment.
September 2, 2025
4 min read
By leveraging AI-powered predictive analytics, institutions can prepare for the future, ensuring they attract, enroll, and retain students even in a competitive and uncertain environment.
September 2, 2025
4 min read
Liaison
Pixels With Purpose: How Higher Ed Marketers Can Use Pixel Data to Strengthen Enrollment Strategies
With your audience's behavioral data in hand, you are not just guessing what is working. You are observing it in real time and adjusting your strategy accordingly.
September 4, 2025
4 min read
With your audience's behavioral data in hand, you are not just guessing what is working. You are observing it in real time and adjusting your strategy accordingly.
September 4, 2025
4 min read
Jess Lanning
Rewriting the Rules of Enrollment With AI and Predictive Analytics
Predictive analytics makes it possible to move beyond descriptive statistics (i.e., reporting what happened) to modeling what’s likely to happen.
September 9, 2025
5 min read
Predictive analytics makes it possible to move beyond descriptive statistics (i.e., reporting what happened) to modeling what’s likely to happen.
September 9, 2025
5 min read
Liaison
State higher education systems must act decisively to maintain relevance and enrollment stability. A more unified, data-driven, and student-centered approach to enrollment management is no longer optional—it is essential."
October 31, 2025
5 min read
Liaison
State higher education systems must act decisively to maintain relevance and enrollment stability. A more unified, data-driven, and student-centered approach to enrollment management is no longer optional—it is essential.
October 31, 2025
5 min read
Liaison
Webinar Rewind: Framework for the Future—Modernizing Enrollment Management at the System Level
“Every data point represents a person with aspirations. Systems that act collectively, share data, and focus relentlessly on access and student success won’t just survive—they’ll lead.”
December 2, 2025
3 min read
“Every data point represents a person with aspirations. Systems that act collectively, share data, and focus relentlessly on access and student success won’t just survive—they’ll lead.”
December 2, 2025
3 min read
Liaison
Looking Back to Plan Forward: Strategic Insights from University Presidents
Strategic alignment helps institutions avoid being derailed by the “tyranny of the urgent” and ensures resources are allocated to initiatives that truly advance the mission.
January 21, 2026
4 min read
Strategic alignment helps institutions avoid being derailed by the “tyranny of the urgent” and ensures resources are allocated to initiatives that truly advance the mission.
January 21, 2026
4 min read
Liaison
Financial Aid Optimization: Moving Beyond Static Modeling to Dynamic Enrollment Strategies
This growing disconnect between headcount and revenue reveals the limitations of traditional financial aid strategies, especially when students and families are weighing more variables in the decision-making process.
February 3, 2026
7 min read
This growing disconnect between headcount and revenue reveals the limitations of traditional financial aid strategies, especially when students and families are weighing more variables in the decision-making process.
February 3, 2026
7 min read
Liaison
More effective enrollment forecasting now relies on a continuous learning model that blends predictive analytics, prescriptive insights, and scenario planning."
February 23, 2026
6 min read
Jonathan Shores, Ph.D.
More effective enrollment forecasting now relies on a continuous learning model that blends predictive analytics, prescriptive insights, and scenario planning.
February 23, 2026
6 min read
Jonathan Shores, Ph.D.
Unlocking the Potential of AI: Optimizing Enrollment, Retention, and Financial Aid (Infographic)
Predictive modeling turns raw data into actionable insights.
February 26, 2026
3 min read
Predictive modeling turns raw data into actionable insights.
February 26, 2026
3 min read
Liaison
experience: Liaison | Baltimore Is Where Higher Ed Moves Forward
From early‑stage prospects to accepted‑student conversions, you’ll see how institutions nationwide are reimagining their funnels with smarter, integrated, tech‑forward solutions.
March 9, 2026
3 min read
From early‑stage prospects to accepted‑student conversions, you’ll see how institutions nationwide are reimagining their funnels with smarter, integrated, tech‑forward solutions.
March 9, 2026
3 min read
Liaison
The Marketing Myths That Undermine Yield—and What Actually Works
When outreach stays locked to static attributes, it feels disconnected. When it responds to real behavior, it feels supportive. Yield depends on that difference.
March 10, 2026
4 min read
When outreach stays locked to static attributes, it feels disconnected. When it responds to real behavior, it feels supportive. Yield depends on that difference.
March 10, 2026
4 min read
Liaison
Institutions should evaluate their existing tools before rolling out new ones. A technology onboarding process that builds on current workflows leads to smoother transitions and better adoption rates."
March 12, 2026
5 min read
Liaison
Institutions should evaluate their existing tools before rolling out new ones. A technology onboarding process that builds on current workflows leads to smoother transitions and better adoption rates.
March 12, 2026
5 min read
Liaison
4 Higher Education Enrollment Technologies Driving Graduate Enrollment Success
In today’s digital-first world, enrollment teams need communication tools that support strategic outreach, streamline messaging, and maintain student engagement across multiple touchpoints.
March 19, 2026
4 min read
In today’s digital-first world, enrollment teams need communication tools that support strategic outreach, streamline messaging, and maintain student engagement across multiple touchpoints.
March 19, 2026
4 min read
Liaison
The Strategic Buyer’s Guide to Enrollment Technology in Higher Ed
When it comes to enrollment technology, budgeting with intention means thinking beyond licenses and focusing on long-term value.
April 7, 2026
10 min read
When it comes to enrollment technology, budgeting with intention means thinking beyond licenses and focusing on long-term value.
April 7, 2026
10 min read
Liaison
What the Rise of AI in College Admissions Means for Equity and Empathy
Predictive analytics in higher education proves powerful. When used responsibly, data models can identify emerging risks long before traditional red flags appear.
May 1, 2026
4 min read
Predictive analytics in higher education proves powerful. When used responsibly, data models can identify emerging risks long before traditional red flags appear.
May 1, 2026
4 min read
Ryan Gregg (he/him)
To reduce summer melt, institutions need more than additional outreach; they need communication strategies that are timely, relevant, personalized, and informed by student behavior."
July 1, 2026
5 min read
Mollie Ballaro
To reduce summer melt, institutions need more than additional outreach; they need communication strategies that are timely, relevant, personalized, and informed by student behavior.
July 1, 2026
5 min read
Mollie Ballaro
When Enrollment Decisions Become Trust Decisions
Ultimately, enrollment management is not just about moving students through a funnel. It is about creating clarity, consistency, and confidence at every stage of the decision-making process.
July 10, 2026
4 min read
Ultimately, enrollment management is not just about moving students through a funnel. It is about creating clarity, consistency, and confidence at every stage of the decision-making process.
July 10, 2026
4 min read
Keith Mock, M.Ed.
Students Aren’t Confused About College Costs. They’re Not Convinced.
Why do students hesitate to enroll? The answer isn’t college costs alone—it’s the confidence gap between financial aid, perceived value, and a sense of belonging.
July 14, 2026
6 min read
Why do students hesitate to enroll? The answer isn’t college costs alone—it’s the confidence gap between financial aid, perceived value, and a sense of belonging.
July 14, 2026
6 min read
Creighton Ross Dent
Enrollment Funnel Success Starts Before Students Apply: What Data Can Teach Us
Student success begins long before a student arrives on campus. It starts with the signals institutions send, the expectations they set, and the fit they prioritize in the enrollment process.
July 23, 2026
6 min read
Student success begins long before a student arrives on campus. It starts with the signals institutions send, the expectations they set, and the fit they prioritize in the enrollment process.
July 23, 2026
6 min read
Liaison
When students receive information that feels timely and meaningful, they are more likely to engage with it and act on it."
August 4, 2026
3 min read
Liaison
When students receive information that feels timely and meaningful, they are more likely to engage with it and act on it.
August 4, 2026
3 min read
Liaison
Beyond the Inquiry Form: How To Identify Student Interest Earlier
Some of the most valuable enrollment insights come from smaller interactions that indicate curiosity, engagement, and emerging intent.
August 14, 2026
6 min read
Some of the most valuable enrollment insights come from smaller interactions that indicate curiosity, engagement, and emerging intent.
August 14, 2026
6 min read
Mia Nissen
The Hidden Human Impact of Enrollment Volatility
Having served as a chief enrollment officer and now partnering with colleges and universities across North America, I've seen enrollment volatility from both sides of the table.
August 21, 2026
7 min read
Having served as a chief enrollment officer and now partnering with colleges and universities across North America, I've seen enrollment volatility from both sides of the table.
August 21, 2026
7 min read
Jonathan Shores, Ph.D.
How Western Connecticut State University Increased Enrollment by 20.7% in One Year
WCSU Leveraged TargetX and Othot for Growth
July 11, 2025
WCSU Leveraged TargetX and Othot for Growth
July 11, 2025