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What it Means to Be Data-Informed in Strategic Enrollment Management

In today’s world of strategic enrollment management, traditional strategies have long resembled traditional marketing tactics.

Western Connecticut State University’s Strategic Enrollment Success: Leveraging TargetX and Othot

The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives.

AI and Student Recruitment: Bridging Technology and Human Connection

Personalization is no longer a luxury—it’s an expectation. AI enables enrollment marketers to deliver individualized experiences to potential students.

Innovation in Action: How State Systems Are Transforming Enrollment Management

State higher education systems must act decisively to maintain relevance and enrollment stability. A more unified, data-driven, and student-centered approach to enrollment management is no longer optional—it is essential.