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Tap into the Power of Alumni Engagement to Build Your Enrollment Pipeline

Every day, enrollment leaders ask themselves: What untapped resources can we leverage to attract and retain students who will contribute to campus culture and achieve their academic objectives?

The Next Phase of the California State University’s Transfer Planner Launches Successfully

The next phase of The California State University's Transfer Planner launches successfully under a continued partnership with Liaison.

The Revolution of Graduate Student Search

Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.

Integrating AI Into the College Admissions Process

Holistic college admissions hinge on the implementation of AI in college admissions processes, such as evaluating academic metrics.

How MyLiaison Helps Overcome Challenges for International Students and U.S. Universities

MyLiaison is the ultimate guide for international students aiming to study in the U.S., offering visa help, academic success tips, and more!

How AI in College Admissions Can Streamline Processes and Enhance Enrollment

AI in college admissions streamlines processes, enhances recruitment, and personalizes student engagement for better outcomes.

Exploring the Future of AI in Higher Education: Transforming Admissions and Enrollment

AI integration in education can improve admissions and enrollment for higher ed institutions with enhanced decision making.

The Importance of Strong Leadership in Graduate Enrollment Management

Strong leadership in graduate enrollment management is key to balancing rankings and revenue while adapting to evolving student preferences.

Western Connecticut State University’s Strategic Enrollment Success: Leveraging TargetX and Othot

The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives.

Making Higher Education More Affordable: The Role of Financial Aid Strategies

Managing financial aid optimization with Liaison's AI-powered Othot platform is a powerful way to make higher education more accessible while helping institutions achieve their objectives.

Personalized Communication Strategies That Drive Student Engagement in Higher Education

By delivering personalized, timely, and relevant messages through multiple channels, institutions can foster deeper connections and enhance student engagement in higher education.

The End of Generic Outreach: Personalized Communication Is Key in Inbound and Outbound Recruiting

Liaison Search transforms recruitment by leveraging the benefits of personalization in marketing.

Amplifying Student Voices: The Top 5 Themes in Applicant Feedback

Liaison recently gathered feedback from graduate student focus groups to understand the roadblocks individuals encounter when applying to graduate school.

Webinar On Demand: Integrating Planning and Strategy Across the Institution

The first in a two-part series called Top 10 Strategies in the New Enrollment Paradigm, this session explores groundbreaking strategies for thriving in the “new enrollment paradigm.”

From Discovery to Results: How Liaison Enrollment Marketing (EM) Drives Growth Through Collaboration

Liaison Enrollment Marketing (EM) initiates partnerships through a process of deep discovery and a mutual understanding of what it takes to accomplish digital campaign success.

Strengthening the Core: Why Graduate Admissions Needs a New Foundation

Liaison’s recent whitepaper outlines a modern approach to graduate enrollment that centers both operational excellence and human connection.

The State of Undergraduate Inquiry Response

Schools that respond within 10 minutes of an inquiry see higher enrollment conversion rates.

How Analytics in Higher Education Is Reshaping Enrollment Management

Predictive analytics in higher education uses historical data to forecast future outcomes, such as which students are most likely to enroll. Prescriptive analytics recommends specific actions to influence those outcomes.

Let’s Navigate Change Together: Registration Is Now Open for experience: LIAISON in Baltimore

Joining us in Baltimore means being surrounded by colleagues who understand the work, understand the stakes, and understand that the future won’t be inherited, it will be built.

Financial Aid Optimization: Moving Beyond Static Modeling to Dynamic Enrollment Strategies

This growing disconnect between headcount and revenue reveals the limitations of traditional financial aid strategies, especially when students and families are weighing more variables in the decision-making process.

Rethinking Higher Education Enrollment Trends for a Plateau Era

More effective enrollment forecasting now relies on a continuous learning model that blends predictive analytics, prescriptive insights, and scenario planning.

The Strategic Buyer’s Guide to Enrollment Technology in Higher Ed

When it comes to enrollment technology, budgeting with intention means thinking beyond licenses and focusing on long-term value.

How to Make the Business Case for Tech Investment in Higher Ed

Different stakeholders care about different aspects of education technology investments. A one-size-fits-all pitch rarely moves the conversation forward.

Enrollment Funnel Success Starts Before Students Apply: What Data Can Teach Us

Student success begins long before a student arrives on campus. It starts with the signals institutions send, the expectations they set, and the fit they prioritize in the enrollment process.

How Metro State University Went From Fragmentation to Efficiency Using CAS

Metro State University Became the “Poster School” for Embracing Change with GradCAS and BusinessCAS

Stony Brook University's Journey to Enrollment Excellence With Liaison Othot

Stony Brook University transformed its recruitment efforts and achieved record-breaking results with Liaison's Othot.

How Western Connecticut State University Increased Enrollment by 20.7% in One Year

WCSU Leveraged TargetX and Othot for Growth

How Defiance College Increased New Student Enrollment Nearly 80% With Liaison Enrollment Marketing

Read this deep dive into how Defiance College turned around its enrollment marketing approach with Liaison EMP