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Overlooked No More 5 Must-Know African American Pioneers in Higher Education

African Americans played pivotal roles in shaping America’s higher education system.

3 Ways to Adapt to the Supreme Court Ruling on Affirmative Action

In response to the recent SCOTUS decision on affirmative action, higher education must adapt to maintain diversity and inclusivity while ensuring compliance.

Ready. Set. Yield.

St. Cloud State Streamlines Admissions and Boosts Enrollments with Enrollment Marketing Overall Since Before the Pandemic.

90 Days In: Key Issues for Enrollment Managers

Sarah Coen outlines the key issues shaping the higher ed landscape and how she plans to combat them as Chief Growth Officer at Liaison.

Liaison and NASH Announce Strategic Partnership to Address Pressing Challenges in Higher Education

Liaison and NASH partnership will accelerate student access and foster success using Liaison’s Centralized Application Service (CAS).

Liaison Unveils MyLiaison, a Student Centric Website for Bridging Education and Employment

MyLiaison is designed to redefine the journey from education to employment, offering undergraduate and graduate students a seamless pipeline.

Enhancing Graduate School Admissions With MyLiaison Solutions

MyLiaison helps institutions optimize the transition from undergrad to graduate school by streamlining the grad school application process.

Liaison Introduces Living Profile

Living Profile will transform how students showcase academic and extracurricular achievements and streamline their application processes.

How AI in College Admissions Can Streamline Processes and Enhance Enrollment

AI in college admissions streamlines processes, enhances recruitment, and personalizes student engagement for better outcomes.

Exploring the Future of AI in Higher Education: Transforming Admissions and Enrollment

AI integration in education can improve admissions and enrollment for higher ed institutions with enhanced decision making.

Avoiding Marketing Pitfalls Pt. 1: Too Much Noise

Make sure your goals stay within reach and your marketing initiatives remain on target to avoid higher ed marketing pitfalls in 2024.

From Theory to Practice: How to Search for the Right Students at the Right Time

Liaison Search empowers colleges and universities to target high-quality prospects with an unprecedented level of focus.

Higher Education Budget Models and Best Practices- A Guide for Enrollment Leaders

Institutional leaders should revisit projections frequently to adapt to changing circumstances—whether due to shifting market demands, enrollment trends, or goals.

Demystifying AI: A Guide to AI Literacy in Higher Education Enrollment Management

AI literacy is the ability to understand, evaluate, and responsibly use AI technologies.

Western Connecticut State University’s Strategic Enrollment Success: Leveraging TargetX and Othot

The strategic combination of Liaison's AI and CRM tools enabled WCSU to successfully identify areas of opportunity for more effective recruitment initiatives.

How Metro State University Went From Fragmentation to Efficiency With GradCAS and BusinessCAS

The implementation of GradCAS and BusinessCAS yielded immediate and remarkable results for Metro State University.

Avoiding Marketing Pitfalls Pt. 3: Communicating to Everyone the Same Way

Hyper-segmentation is not about casting a wide net but rather creating smaller, targeted audiences with clear, actionable insights.

Liaison Unveils New Intelligent Names Degree Intent Scores, Enhancing Predictive Power and Reach

The new Intelligent Names scoring model empowers colleges, universities, and education providers with deeper data-driven insights to achieve enrollment goals more effectively.

The End of Generic Outreach: Personalized Communication Is Key in Inbound and Outbound Recruiting

Liaison Search transforms recruitment by leveraging the benefits of personalization in marketing.

How to Recruit Prospective Students More Effectively With Liaison Search

Liaison Search equips institutions with the tools they need to connect with high-quality prospects, optimize outreach efforts, and achieve enrollment goals.

Upward Communication in Graduate Enrollment Management

When graduate admissions leaders foster relationships with senior administrators, they create an environment where open and honest dialogue can thrive.

Building Connections That Count: The Benefits of Omnichannel Marketing in Higher Ed

By integrating first-party data, <a href="https://www.liaisonedu.com/higher-education-marketing/intelligent-names/">AI-driven</a> segmentation, and personalized messaging, omnichannel marketing lets institutions deliver the right message to the right students at the right time.

Webinar On Demand: Integrating Planning and Strategy Across the Institution

The first in a two-part series called Top 10 Strategies in the New Enrollment Paradigm, this session explores groundbreaking strategies for thriving in the “new enrollment paradigm.”

Ready to Work and Play? Join Us in San Antonio for experience: LIAISON 2025

Whether you’re refining your enrollment strategy, student success programs, or technology, you’ll find the resources and relationships to ignite the success of future generations and drive lasting impact.

Graduate Enrollment Marketing: Why Multi-Channel Outreach Works Like Teaching

Omni-channel campaigns don’t rely on just one mode of outreach. They integrate multiple channels—email, digital ads, SMS, social media, landing pages, webinars, phone calls, even direct mail.

Why AI Is Key to Effective Graduate Program Leadership

By embracing AI today, graduate programs can position themselves at the forefront of innovation, ensuring sustained success in a competitive academic environment.

From Complexity to Clarity: Exploring GEM Best Practices

Whether through journey mapping, matriculation analysis, or platform analytics, the message was clear: If you’re not using data to adapt in real time, you’re falling behind.

East Coast Summer GEM Insights to Enhance Access to Graduate Education

Authors: Angela Montgomery, Ph.D. (Drexel University, AVP Graduate Admissions) and Art Munin, Ph.D. (Liaison Senior AVP, Enrollment Management Solutions)

Ending Summer Melt: A Data-Driven Playbook for Enrollment Leaders

By combining real-time data with flexible outreach strategies, campuses can transform their melt mitigation initiatives more quickly and effectively.

The New Rules of Student Recruitment for Adult Learners

Today’s adult learners expect higher education to fit into their lives, not the other way around. That shift demands a reimagining of recruitment: not just messaging, but mindset.

The Case for Optimism: How Liaison Supports the Higher Ed Community in the Face of Change

You’re navigating a time of growing expectations, demands, and tough decisions. Now is the time to take practical steps to serve your students, support your colleagues, and advance your mission.

Anticipating the Needs of Tomorrow’s Students: AI’s Role in Strategic Enrollment Planning

By leveraging AI-powered predictive analytics, institutions can prepare for the future, ensuring they attract, enroll, and retain students even in a competitive and uncertain environment.

Smarter Workflows, Stronger Outcomes: Productivity Tools for Higher Ed Enrollment

Operational efficiency in higher education is critical. Liaison’s productivity solutions let teams rise to the challenge, doing more with the people and tools they already have.

Liaison and WES Launch Partnership to Support Global Student Mobility

Liaison and WES are enabling students to seamlessly transition between credential evaluation and program applications by integrating WES’s trusted evaluation process into Liaison’s Centralized Application Service (CAS).

From First Click to Connection: 5 Proven Ways to Build Trust at the Graduate Inquiry Stage

Whereas 62% of GEM professionals believed their institution responded to inquiries within 24 hours, only 21% did. Many didn’t respond at all.

Webinar Rewind: Framework for the Future—Modernizing Enrollment Management at the System Level

“Every data point represents a person with aspirations. Systems that act collectively, share data, and focus relentlessly on access and student success won’t just survive—they’ll lead.”

Let’s Navigate Change Together: Registration Is Now Open for experience: LIAISON in Baltimore

Joining us in Baltimore means being surrounded by colleagues who understand the work, understand the stakes, and understand that the future won’t be inherited, it will be built.

Webinar Rewind: Winning Yield by Gaining Family Confidence

Having the right technology and using it strategically makes it easier and more efficient to communicate meaningfully with families.

GEM Horizons Webinar Rewind: Graduate Enrollment Management Pulse Check

Graduate enrollment management leaders often prioritizes short-term enrollment gains, making it difficult to invest in long-term brand-building initiatives that yield less immediate ROI.

How Marketing Automation Is Shaping Personalized Student Support

Today, personalized outreach is a strategic differentiator for colleges and universities. And automating that outreach, with empathy and strategy, is one of the most effective ways to deliver it.

Financial Aid Optimization: Moving Beyond Static Modeling to Dynamic Enrollment Strategies

This growing disconnect between headcount and revenue reveals the limitations of traditional financial aid strategies, especially when students and families are weighing more variables in the decision-making process.

Strategic Yield Management in Higher Education: How AI Transforms Enrollment and Financial Aid

AI is fundamentally reshaping how institutions can—and should—manage enrollment, retention, and financial aid.

How to Adapt to Disruption Without Losing Your Identity

Market pressures, technological change and shifting learner expectations will keep demanding adaptation. Institutions that view change as a cyclical opportunity rather than a disruption will stay relevant.

Rethinking Higher Education Enrollment Trends for a Plateau Era

More effective enrollment forecasting now relies on a continuous learning model that blends predictive analytics, prescriptive insights, and scenario planning.

The Best Tech Rollout I Ever Lived Through

The goal is to understand how the system fits into their role and how how all of it connects back to institutional purpose.

How Mission and Structure Shape Successful Technology Onboarding Processes

Institutions should evaluate their existing tools before rolling out new ones. A technology onboarding process that builds on current workflows leads to smoother transitions and better adoption rates.

Beyond the Headcount: What Do the New Enrollment Numbers Really Mean?

For institutional leaders, the enrollment headline is reassuring. The underlying patterns, however, are more instructive.

Enrollment Leadership in Action: Lessons From Liaison’s Leaders for the Year Ahead

For anyone feeling the strain of carrying enrollment expectations year after year, this conversation offers realistic strategies for staying grounded.

Summer Melt in Higher Education: How to Get Admitted Students to Enroll

When admitted students go silent, smart engagement matters. See how two universities use data, collaboration, and clear ownership to turn melt from mystery into momentum.

Meet #YourLiaison: Karen Jacobs on Purpose, Perspective, and Leadership in Higher Education

Karen Jacobs reflects on purpose‑driven leadership, sharing how perspective, mentorship, and steady partnership guide her work helping higher education institutions navigate change with care and lasting impact.

Community in Context: Reflections on the 2026 NAGAP GEM Summit

People compare approaches, share outcomes, and learn from one another. That has always been a strength of the NAGAP community.

How to Operate Your Enrollment Strategy Like an Orchestra

A student interacting with admissions, financial aid, and advising should experience a coherent journey. When it feels disjointed, yield and retention suffer.

Your Enrollment Infrastructure, Rewired: Building a Modern Power Grid for Higher Ed

When enrollment technology functions as the foundation of a unified strategy, institutions experience a fundamental shift in what they can do and how they do it.

Students Aren’t Confused About College Costs. They’re Not Convinced.

Why do students hesitate to enroll? The answer isn’t college costs alone—it’s the confidence gap between financial aid, perceived value, and a sense of belonging.

Enrollment Funnel Success Starts Before Students Apply: What Data Can Teach Us

Student success begins long before a student arrives on campus. It starts with the signals institutions send, the expectations they set, and the fit they prioritize in the enrollment process.

Webinar Rewind: AI and Predictive Analytics in Graduate Enrollment

Once implemented, Othot began generating real‑time insights that changed the way the institution managed its pipeline.

How Metro State University Went From Fragmentation to Efficiency Using CAS

Metro State University Became the “Poster School” for Embracing Change with GradCAS and BusinessCAS

Stony Brook University's Journey to Enrollment Excellence With Liaison Othot

Stony Brook University transformed its recruitment efforts and achieved record-breaking results with Liaison's Othot.

How Western Connecticut State University Increased Enrollment by 20.7% in One Year

WCSU Leveraged TargetX and Othot for Growth

Indiana University of Pennsylvania Achieved a 90% Fall-to-Spring Retention Rate With Liaison Othot

Discover how IUP leveraged Liaison Othot to make data-driven decisions and boost student retention

Liaison SlideRoom Makes the Multi-Media Portfolio Review Process “Easy and Intuitive”

Uncover how SlideRoom helped a leading California arts school enhance the admissions process for its applicants and admissions staff.

The University of Texas Rio Grande Valley Builds a Connected Enrollment Strategy With Liaison Target

Learn how Liaison TargetX empowered UTRGV to collaborate more effectively, respond to students faster, and make informed decisions that support enrollment growth.