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Overlooked No More 5 Must-Know African American Pioneers in Higher Education

African Americans played pivotal roles in shaping America’s higher education system.

A Day in the Life of Student Success With AI

The most valuable resource in Student Affairs is the staff who have dedicated their time and talent to supporting student success.

Leveraging Advanced Analytics and AI for Holistic Admissions in Higher Education

In higher education, admissions processes have become the focal point for institutions facing challenges, some anticipated like the demographic cliff, and others, like COVID, unforeseen.

The Power of Holistic Review in Graduate Education

Holistic review, a mission-aligned admissions process, is gaining significant traction in higher education—especially in graduate admissions.

Update from Mollie Ballaro on How to Navigate the ISIR Delay

Facing delays in FAFSA processing, educational institutions are innovating and communicating effectively to support students and ensure stability.

Ready. Set. Yield.

St. Cloud State Streamlines Admissions and Boosts Enrollments with Enrollment Marketing Overall Since Before the Pandemic.

New Liaison Survey Exposes Troubling Missed Opportunities in Higher Ed’s AI Strategy

The higher education landscape has never been more competitive. Colleges now close at a rate of one per week.

Celebrating National First-Generation Student Day with a Liaison First-Gen Success Story

Liaison celebrates their very own First-Generation Student featuring David Poole, Managing Director of EngineeringCAS.

90 Days In: Key Issues for Enrollment Managers

Sarah Coen outlines the key issues shaping the higher ed landscape and how she plans to combat them as Chief Growth Officer at Liaison.

The Next Phase of the California State University’s Transfer Planner Launches Successfully

The next phase of The California State University's Transfer Planner launches successfully under a continued partnership with Liaison.

Navigating the ISIR Delay: Strategic Steps for Higher Education Institutions

As higher education institutions navigate the ramifications of the ISIR delay, a proactive and strategic approach is paramount.

Liaison and NASH Announce Strategic Partnership to Address Pressing Challenges in Higher Education

Liaison and NASH partnership will accelerate student access and foster success using Liaison’s Centralized Application Service (CAS).

Liaison Celebrates Employee Appreciation Day 2024

Every January, our +400 employees gather virtually and in person to celebrate the successes and accomplishments of the previous calendar year.

The Revolution of Graduate Student Search

Navigating how to use AI in higher education can be complex, but ethical AI development is key to successful and fair implementation.

Celebrating Women in Tech at Liaison

Liaison gathered to celebrate women in tech as they featured this powerful panel of female executives on March 14.

AI Is No Longer on the Higher-Ed Horizon (Infographic)

Discover how Liaison Othot works with higher-ed institutions to deliver predictive insights about students and potential applicants.

Liaison Unveils MyLiaison, a Student Centric Website for Bridging Education and Employment

MyLiaison is designed to redefine the journey from education to employment, offering undergraduate and graduate students a seamless pipeline.

Enhancing Graduate School Admissions With MyLiaison Solutions

MyLiaison helps institutions optimize the transition from undergrad to graduate school by streamlining the grad school application process.

Harnessing AI For Fairer Admissions: A Path to Equity in Higher Education

By adhering to responsible AI principles, institutions can use technology to foster equal access to higher ed and more equitable admissions.

UK Government Proposes New Measures to Curb Student Visa Abuse

New measures to curb student visa abuse include stricter visa applications and increased penalties for institutions failing to comply.

Navigating the Data Deluge: Transforming College Admissions with Strategic Insights

College admissions data is abundant but fragmented. Organizing it into a unified system is key for actionable insights.

Data Readiness Checklist for Predictive AI in Higher Education (Infographic)

This data readiness checklist outlines the questions higher ed leaders should ask and how to prepare for using predictive analytics on campus.

The Case for Graduate Application Fees

The strategic use of application fees in GEM provides leaders data and insight into applicants’ intent and interest in a program.

Leveraging AI for Student Retention: Strategies for Undergraduate Success

The application of AI in higher ed improves student success and retention strategies, identifying at-risk students and enhancing engagement.

Exploring the Future of AI in Higher Education: Transforming Admissions and Enrollment

AI integration in education can improve admissions and enrollment for higher ed institutions with enhanced decision making.

The Numbers May Be Improving, But There’s a Long Way to Go

How can higher ed institutions meet upcoming enrollment goals when new student enrollments still fall below pre-pandemic levels? Learn more!

Harnessing the Power of Data Analytics in Higher Education Admissions (Infographic)

Adopting holistic admissions processes in higher education is essential to ensuring equity and inclusivity. Now data analytics can help!

The Higher Ed Community’s Practical, Tactical Challenges…and Hope for the Future

Join us in San Antonio next June for the next experience: LIAISON conference to witness the power of the higher ed community at work.

Avoiding Marketing Pitfalls Pt. 1: Too Much Noise

Make sure your goals stay within reach and your marketing initiatives remain on target to avoid higher ed marketing pitfalls in 2024.

The Importance of Strong Leadership in Graduate Enrollment Management

Strong leadership in graduate enrollment management is key to balancing rankings and revenue while adapting to evolving student preferences.

The Benefits of Choosing and Using the Right CRM

Utilizing the right CRM solution enables better enrollment management outcomes for applicants, students, and admissions leaders.

“Beyond the Buzz” Webinar Wrap-Up: Harnessing the Power of AI in Higher Education

The landscape of higher ed is evolving rapidly, driven by the ability of artificial intelligence (AI). Are you harnessing the power of AI?

Avoiding Marketing Pitfalls Pt. 2: Putting Performance Over Preference

Rather than depending on broad, catch-all tactics, consider segmenting and microtargeting campaigns based on granular audience insights.

Top 4 Data-Driven Enrollment Management Strategies for 2025 and Beyond

AI’s predictive capabilities enable institutions to shift from merely leveraging data to fully optimizing resources and engagement strategies.

AI Literacy in Higher Education: A Quick Guide (Infographic)

As AI continues to reshape higher education, institutions must prioritize AI literacy as part of their strategic vision.

Transforming Student Engagement: How AI Is Personalizing the Community College Experience

By analyzing individual data points, AI lets colleges transcend generic guidance, crafting a supportive and personalized environment that aligns with each student’s distinct journey.

The Evolution of the Traditional Admissions & Enrollment Funnel: Adapting to a New Recruitment Era

The modern admissions funnel is a dynamic, digital, and personalized journey.

Moving Beyond New Year’s Resolutions to Embrace a Multi-Year Enrollment Strategy

Enrollment managers need to develop a wider multi-year strategy that includes tools with the ability to enable deeper, more highly data-informed fine tuning throughout any given cycle.

How to Build a Dynamic Student Enrollment Plan That Thrives Amid Change

Strategic flexibility can make the difference between hitting enrollment targets and falling short. Institutions can take several steps to continuously refine their strategies.

How Community Colleges Can Simplify the Student Enrollment Process

By identifying obstacles early, colleges can guide students more effectively throughout the enrollment process, keeping them on track and engaged.

Aligning Student Goals With Academic Opportunities for Greater Community College Student Engagement

To focus on student-centered goals, community colleges should create clear, supportive routes to earning credentials and achieving career milestones.

Avoiding Marketing Pitfalls Pt. 3: Communicating to Everyone the Same Way

Hyper-segmentation is not about casting a wide net but rather creating smaller, targeted audiences with clear, actionable insights.

Liaison Unveils New Intelligent Names Degree Intent Scores, Enhancing Predictive Power and Reach

The new Intelligent Names scoring model empowers colleges, universities, and education providers with deeper data-driven insights to achieve enrollment goals more effectively.

How Data-Driven Search Transforms Student Recruitment

Data-driven search strategies leverage advanced analytics and targeted data to identify and engage with the right students.

ADEA Honors Liaison Founder and CEO George Haddad With Gies Award for Eminence in Innovation

The honor recognizes Mr. Haddad’s transformative contributions to oral health and health professions enrollment management, as well as his decades-long commitment to advancing dental education through technology and innovation.

The End of Generic Outreach: Personalized Communication Is Key in Inbound and Outbound Recruiting

Liaison Search transforms recruitment by leveraging the benefits of personalization in marketing.

How to Recruit Prospective Students More Effectively With Liaison Search

Liaison Search equips institutions with the tools they need to connect with high-quality prospects, optimize outreach efforts, and achieve enrollment goals.

The Power of Predictive Insights With AI: Deliver the Right Message, Every Time

Liaison’s statistical models analyze historical enrollment data to predict which students are most likely to engage, apply, and ultimately enroll.

Unlocking the Benefits of CRMs: A Path to Efficiency and Engagement

With predictive analytics and real-time data, CRMs let administrators identify trends, forecast shifts in student interest, and adjust recruitment strategies accordingly.

University Marketing vs. Enrollment Marketing: Why Your Strategy Needs a Specialized Focus

While university marketing builds the foundation of an institution’s reputation and long-term growth, enrollment marketing serves as the engine driving immediate recruitment results.

Enhancing Pharmacy Admissions: The Power of Integrating Liaison’s Outcomes CRM With PharmCAS

With its intuitive tools, Outcomes enables phramacy programs to organize contacts efficiently, creating specific audience segments without technical expertise.

Predictive Analytics in Higher Education: Boosting Student Retention, Yield, and Success With Othot

Othot turns raw data into predictive insights, empowering enrollment teams to focus on students who are most likely to enroll and who fit the institution’s academic and financial goals.

Building Connections That Count: The Benefits of Omnichannel Marketing in Higher Ed

By integrating first-party data, <a href="https://www.liaisonedu.com/higher-education-marketing/intelligent-names/">AI-driven</a> segmentation, and personalized messaging, omnichannel marketing lets institutions deliver the right message to the right students at the right time.

On-Demand Webinar: Analytics in Action—How to Optimize Aid Allocation and Make Data-Driven Decisions

Liaison Othot helped Western Connecticut State University lower its discount rate from 34% to 32% and increase net tuition revenue by over $2 million.

A Timely Conversation: How to Use AI and Advanced Analytics to Identify and Support At-Risk Students

Daytona State College leveraged Liaison’s TargetX CRM and Liaison Othot, an AI-powered analytics platform, to better understand student risk factors, target interventions, and achieve measurable improvements in retention and persistence.

How Predictive Analytics Supports Higher Ed Student Success

With AI forecasting tools like Liaison Othot, institutions gain a clear view of each student’s journey, enabling them to provide personalized support when it matters most.

Webinar On Demand: Liaison Search—Communicating to an Enrollment Funnel of One

Liaison Search uses AI-informed data analytics to help you find the right potential students and then deploy advanced strategies to engage with each of them on an individual level.

Webinar On Demand: Integrating Planning and Strategy Across the Institution

The first in a two-part series called Top 10 Strategies in the New Enrollment Paradigm, this session explores groundbreaking strategies for thriving in the “new enrollment paradigm.”

Ready to Work and Play? Join Us in San Antonio for experience: LIAISON 2025

Whether you’re refining your enrollment strategy, student success programs, or technology, you’ll find the resources and relationships to ignite the success of future generations and drive lasting impact.

AI Adoption in Education: A New Era for Undergraduate Programs

From enhancing administrative efficiency to revolutionizing recruitment strategies, AI offers unparalleled opportunities for undergraduate programs to create personalized and impactful educational experiences.

How AI Is Boosting Community College Student Success

AI is transforming community colleges by addressing crucial challenges in curriculum development, workforce alignment, and student support. With the right AI-driven tools, institutions can better help their students succeed.

Why AI Is Key to Effective Graduate Program Leadership

By embracing AI today, graduate programs can position themselves at the forefront of innovation, ensuring sustained success in a competitive academic environment.

Honoring Juneteenth: A Reflection on Freedom, History, and the Work Ahead

Across the country, colleges and universities are among the most active communities that celebrate Juneteenth.

From Discovery to Results: How Liaison Enrollment Marketing (EM) Drives Growth Through Collaboration

Liaison Enrollment Marketing (EM) initiates partnerships through a process of deep discovery and a mutual understanding of what it takes to accomplish digital campaign success.

From Complexity to Clarity: Exploring GEM Best Practices

Whether through journey mapping, matriculation analysis, or platform analytics, the message was clear: If you’re not using data to adapt in real time, you’re falling behind.

East Coast Summer GEM Insights to Enhance Access to Graduate Education

Authors: Angela Montgomery, Ph.D. (Drexel University, AVP Graduate Admissions) and Art Munin, Ph.D. (Liaison Senior AVP, Enrollment Management Solutions)

The Gateway to Enrollment: How Centralized Applications Improve Access and Efficiency

A centralized, supportive, and intuitive application experience sets the tone for everything that follows. It says, “You belong here.”

Celebrating the 2025 Liaison IMPACT Grant Winners

The Liaison IMPACT Grant awards ceremony at experience: LIAISON | San Antonio was a heartening reminder of what’s possible when mission meets momentum.

Ending Summer Melt: A Data-Driven Playbook for Enrollment Leaders

By combining real-time data with flexible outreach strategies, campuses can transform their melt mitigation initiatives more quickly and effectively.

Strengthening the Core: Why Graduate Admissions Needs a New Foundation

Liaison’s recent whitepaper outlines a modern approach to graduate enrollment that centers both operational excellence and human connection.

Bridging the Gaps in Enrollment Tech to Boost Student Engagement

A future-ready enrollment management technology ecosystem integrates CRM, SIS, LMS, and auxiliary services, transforming disparate data points into a coherent narrative about higher education student engagement.

The Case for Optimism: How Liaison Supports the Higher Ed Community in the Face of Change

You’re navigating a time of growing expectations, demands, and tough decisions. Now is the time to take practical steps to serve your students, support your colleagues, and advance your mission.

What the Liaison CAS Cycle Reports Reveal About the 2023–24 Graduate Admissions Experience

Liaison CAS Cycle Reports are designed to spark better questions and inspire new ideas. By pairing your data with these insights, you’ll be better equipped to shape strategies that stick.

Pixels With Purpose: How Higher Ed Marketers Can Use Pixel Data to Strengthen Enrollment Strategies

With your audience's behavioral data in hand, you are not just guessing what is working. You are observing it in real time and adjusting your strategy accordingly.

Why The First 90 Days Determine ROI In Any Business Transformation

Leaders who invest in training, feedback, and communication signal that staff and students are partners in change, not just end users.

Smarter Workflows, Stronger Outcomes: Productivity Tools for Higher Ed Enrollment

Operational efficiency in higher education is critical. Liaison’s productivity solutions let teams rise to the challenge, doing more with the people and tools they already have.

From Algorithms to Answers: Why SEO Has Always Been Evolving

SEO success is not about chasing the newest tactic. It is about staying steady, solving problems systematically, and building durable strategies rooted in student needs.

What We’re Doing About GEO: Behind the Scenes of Our SEO Services

SEO is about optimizing for traditional search engine results. GEO extends those practices to ensure content is visible and authoritative within AI-generated answers and conversational search experiences.

Liaison and WES Launch Partnership to Support Global Student Mobility

Liaison and WES are enabling students to seamlessly transition between credential evaluation and program applications by integrating WES’s trusted evaluation process into Liaison’s Centralized Application Service (CAS).

From First Click to Connection: 5 Proven Ways to Build Trust at the Graduate Inquiry Stage

Whereas 62% of GEM professionals believed their institution responded to inquiries within 24 hours, only 21% did. Many didn’t respond at all.

How Analytics in Higher Education Is Reshaping Enrollment Management

Predictive analytics in higher education uses historical data to forecast future outcomes, such as which students are most likely to enroll. Prescriptive analytics recommends specific actions to influence those outcomes.

Webinar Rewind: Framework for the Future—Modernizing Enrollment Management at the System Level

“Every data point represents a person with aspirations. Systems that act collectively, share data, and focus relentlessly on access and student success won’t just survive—they’ll lead.”

The .edu Still Matters: GEO and the Student Search Journey

Program pages are often the top organic entry point. They should feel complete, modern, and aligned to what students want to know most.

Where Are You on the Ed Tech Maturity Curve?

Institutions don't have to overhaul everything overnight. A crawl-walk-run approach is not only more sustainable but also more likely to succeed.

Webinar Rewind: Scaling Beyond {First Name}—How CRM Orchestration Transforms Enrollment Marketing

Students live in a world where Netflix and Amazon anticipate their preferences, but many colleges are still sending generic, one-size-fits-all campaigns.

Save Your Seat Now for experience: LIAISON | Baltimore Workshops

Spending the extra half day at a pre-conference workshop transforms the rest of your conference experience.

Student Engagement That Lasts: Turning CRM Insights Into Student Persistence

The right higher education CRM evolves from a static database into a dynamic system that informs every touchpoint from a first-year check-in through a graduation nudge.

The 2026 EDUCAUSE Top 10: Building a More Connected Future With Higher Ed Technology

Forecasting and scenario modeling enable institutions to shift from crisis management to forward-looking planning. EDUCAUSE identifies the need for predictive analytics to strengthen institutional agility.

How Marketing Automation Is Shaping Personalized Student Support

Today, personalized outreach is a strategic differentiator for colleges and universities. And automating that outreach, with empathy and strategy, is one of the most effective ways to deliver it.

Using Student Success Analytics and Data to Prevent Attrition Before It Starts

Predictive analytics shifts the focus from reflection to anticipation, allowing teams to identify risk early and support students before small setbacks escalate.

Liaison Founder and CEO George Haddad Reflects on 35 Years Serving the Higher Ed Community

Our work has never been about technology for its own sake. It has been about helping institutions function more effectively in service of students and the professions they support.

The Future of Higher Education: Key Takeaways From Liaison’s 35-Year Insights Report

For 35 years, Liaison has partnered with institutions, associations, and enrollment leaders through every cycle of change, from policy shifts and economic disruptions to the rise of AI.

Liaison and Niche Partner to Connect Graduate Program Discovery with Centralized Applications

New pathways help graduate programs reach best-fit students and streamline the path from interest to application.

How to Adapt to Disruption Without Losing Your Identity

Market pressures, technological change and shifting learner expectations will keep demanding adaptation. Institutions that view change as a cyclical opportunity rather than a disruption will stay relevant.

Higher Education Trends 2026: 5 Takeaways Enrollment Leaders Can’t Ignore

The era of set-it-and-forget-it enrollment planning is over. Application trends, yield curves, and campaign performance vary year to year, making past performance a weaker predictor of ROI or inquiry behavior.

The People Behind the Progress: How Liaison Education & Knowledge Turns Adoption Into Empowerment

For 35 years, Liaison has invested not only in building innovative products, but in providing the kind of education that helps teams feel capable, prepared and empowered.

Predictive vs. Prescriptive Financial Aid Optimization: What Enrollment Leaders Need to Know

To move from understanding what might happen to knowing what to do next, enrollment leaders need more than prediction. They need prescriptive analytics optimization and a strategy that supports it.

How Liaison Enrollment Marketing Services Financial Aid Awarding Drives Yield

Institutions need to communicate value by shifting the conversation from cost to outcomes in language that students and parents can truly digest.

Rethinking Higher Education Enrollment Trends for a Plateau Era

More effective enrollment forecasting now relies on a continuous learning model that blends predictive analytics, prescriptive insights, and scenario planning.

Webinar Rewind: Rethinking Student Search

Students no longer want generic outreach. They want institutions to understand who they are, what they care about, and, of course, what outcomes they're looking for.

Search and Search: Finding the Right Students and Being Found by Them

Outbound search is not about doing more, but about doing better. It ensures your recruitment marketing budget works harder, delivering measurable outcomes rather than broad but shallow engagement.

Liaison Launches WebAdMIT Holistic and Predictive Insights for Mission-Aligned Admissions Decisions

Together, these solutions provide a unified strategy for understanding applicant fit, forecasting enrollment behavior, and shaping incoming classes in a more informed, equitable, and efficient way.

Modernizing Financial Aid to Drive Enrollment: Lessons from Columbia College’s Journey with Othot

Traditional awarding models, he noted, have long relied on historical assumptions and end‑of‑cycle analysis that are useful but insufficient.

experience: Liaison | Baltimore Is Where Higher Ed Moves Forward

From early‑stage prospects to accepted‑student conversions, you’ll see how institutions nationwide are reimagining their funnels with smarter, integrated, tech‑forward solutions.

The Connections Between Higher Education Data Collection, AI Tools, and Student Success

AI can help synthesize information across platforms, accelerate insight generation, summarize complex guidance, and identify emerging patterns.

Leading in Limbo: Interim Leadership in Higher Education

Transitions don’t land evenly across a campus. When stability at the top feels uncertain, the burden often falls hardest on those already navigating structural inequities.