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We dive deep into the latest trends, share expert advice, and provide insightful commentary on a range of topics. Whether you're looking for practical tips, innovative ideas, or in-depth analysis, our blog is your go-to source for information and inspiration.

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Register now-blog

Webinar On Demand: Liaison Search—Communicating to an Enrollment Funnel of One

Liaison Search uses AI-informed data analytics to help you find the right potential students and then deploy advanced strategies to engage with each of them on an individual level.

April 30, 2025

4 min read

Liaison

Demystifying AI pillar-blog

AI-Driven Decision-Making: Empowering Higher Ed Leaders to Thrive

With real-time, data-informed insights, directors of higher education can make confident, strategic choices that align with institutional priorities and drive long-term success.

April 29, 2025

4 min read

Liaison

Hot Take AACC Takeaways-blog

A Timely Conversation: How to Use AI and Advanced Analytics to Identify and Support At-Risk Students

Daytona State College leveraged Liaison’s TargetX CRM and Liaison Othot, an AI-powered analytics platform, to better understand student risk factors, target interventions, and achieve measurable improvements in retention and persistence.

April 25, 2025

3 min read

Liaison

AI Article _Author- Jess Lanning_-blog

AI and Student Recruitment: Bridging Technology and Human Connection

Personalization is no longer a luxury—it’s an expectation. AI enables enrollment marketers to deliver individualized experiences to potential students.

April 24, 2025

4 min read

Jess Lanning

Thumbnail_BLOG-Analytics in Action

On-Demand Webinar: Analytics in Action—How to Optimize Aid Allocation and Make Data-Driven Decisions

Liaison Othot helped Western Connecticut State University lower its discount rate from 34% to 32% and increase net tuition revenue by over $2 million.

April 23, 2025

3 min read

Liaison

Imaging 2025_Streamlining Admissions with Liaison Outcomes CRM-blog

From Recruitment to Retention: The Benefits of Liaison’s CRM Software for Higher Education

The challenges facing higher education today demand integrated solutions that address both recruitment and retention. CRM platforms like Liaison TargetX and Liaison Outcomes empower institutions to meet these challenges head-on.

April 22, 2025

3 min read

Liaison

ELSA _2 Months Hype Blog

Only 2 Months to Go: Get Ready for experience: LIAISON 2025!

Whether you're coming to discover the latest solutions, connect with forward-thinking colleagues, or level up your skills, experience: LIAISON is the place to be.

April 16, 2025

3 min read

Liaison

Driving Enrollment with Liaison's Omnichannel Marketing-blog

Building Connections That Count: The Benefits of Omnichannel Marketing in Higher Ed

By integrating first-party data, AI-driven segmentation, and personalized messaging, omnichannel marketing lets institutions deliver the right message to the right students at the right time.

April 15, 2025

4 min read

Liaison

Imaging2025_How to Onboard Community College Students-1-blog

Transforming Community College Onboarding: Harnessing Technology for Long-Term Success

Effective community college onboarding is a holistic strategy that addresses each stage of the student journey, from pre-enrollment communications and application support to academic advising and proactive retention measures.

April 11, 2025

4 min read

Liaison

NAGAP Perspectives Article-blog

Leading Technology Implementations in Enrollment Management

Introducing new technology in graduate enrollment management is both an opportunity and a challenge. Done well, technology can streamline operations, enhance the applicant experience, and provide actionable insights.

April 9, 2025

13 min read

Steve Taylor

Imaging2025_Yield Campaign Blog-08

The Power of Predictive Analytics in Higher Education: Boosting Yield and Retention With Othot

Othot turns raw data into predictive insights, empowering enrollment teams to focus on students who are most likely to enroll and who fit the institution’s academic and financial goals.

April 8, 2025

4 min read

Liaison

Imaging2025_World Health Day Blog

Celebrating World Health Day: Pioneering the Future of Healthcare Admissions

On World Health Day, we are reminded of the deep connection between health, education, innovation, and community.

April 7, 2025

5 min read

Liaison