Blog

We dive deep into the latest trends, share expert advice, and provide insightful commentary on a range of topics. Whether you're looking for practical tips, innovative ideas, or in-depth analysis, our blog is your go-to source for information and inspiration.

Latest Content

August 2025_Conditions are tough Blog

The Case for Optimism: How Liaison Supports the Higher Ed Community in the Face of Change

You’re navigating a time of growing expectations, demands, and tough decisions. Now is the time to take practical steps to serve your students, support your colleagues, and advance your mission.

August 20, 2025

3 min read

Sarah Coen

How Predictive Analytics Supports Higher Ed Student Success Beyond Enrollment-Blog

How Predictive Analytics Supports Higher Ed Student Success

With AI forecasting tools like Liaison Othot, institutions gain a clear view of each student’s journey, enabling them to provide personalized support when it matters most.

August 19, 2025

4 min read

Liaison

August 2025_Power Grid 4 of 6 Blog

The Nerve Center of Enrollment: How a CRM Powers a Connected Campus

A strong CRM isn’t a luxury; it’s mission-critical for modern enrollment success.

August 14, 2025

4 min read

Liaison

August 2025_Ashley Crocker Blog

The New Rules of Student Recruitment for Adult Learners

Today’s adult learners expect higher education to fit into their lives, not the other way around. That shift demands a reimagining of recruitment: not just messaging, but mindset.

August 13, 2025

5 min read

Ashely Crocker

August 2025_Strengthening the Core

Strengthening the Core: Why Graduate Admissions Needs a New Foundation

Liaison’s recent whitepaper outlines a modern approach to graduate enrollment that centers both operational excellence and human connection.

August 12, 2025

5 min read

Liaison

August 2025_Art Munin Blog

Bridging the Gaps in Enrollment Tech to Boost Student Engagement

A future-ready enrollment management technology ecosystem integrates CRM, SIS, LMS, and auxiliary services, transforming disparate data points into a coherent narrative about higher education student engagement.

August 11, 2025

4 min read

Dr. Art Munin

Augusat 2025_NSCRC Blog

From Data to Action: Unpacking Persistence and Retention Insights

Higher education is at a crossroads; institutions that embrace clarity through AI and data will lead the way in closing persistence gaps and boosting student success.

August 7, 2025

4 min read

Liaison

July 2025_Fin Aid optimization Blog

Smarter Financial Aid Strategies for Higher Education Yield and Student Retention

Liaison Othot uses AI-powered financial aid modeling to help institutions allocate resources with precision.

August 5, 2025

5 min read

Liaison

Craig melt blog

Ending Summer Melt: A Data-Driven Playbook for Enrollment Leaders

By combining real-time data with flexible outreach strategies, campuses can transform their melt mitigation initiatives more quickly and effectively.

August 4, 2025

7 min read

Craig Cornell

July 2025_IMPACT Grant Blog

Celebrating the 2025 Liaison IMPACT Grant Winners

The Liaison IMPACT Grant awards ceremony at experience: LIAISON | San Antonio was a heartening reminder of what’s possible when mission meets momentum.

July 31, 2025

3 min read

Liaison

July 2025_Higher education EM BLOG

How AI-Powered Search and Multichannel Marketing Campaigns Drive Better Enrollment Outcomes

Liaison’s Enrollment Marketing and Search solutions connect data, technology, and human insight to drive real, measurable outcomes.

July 29, 2025

5 min read

Liaison

July 2025_Higher education application system Blog

The Gateway to Enrollment: How Centralized Applications Improve Access and Efficiency

A centralized, supportive, and intuitive application experience sets the tone for everything that follows. It says, “You belong here.”

July 22, 2025

4 min read

Liaison