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Students Aren’t Confused About College Costs. They’re Not Convinced.
Why do students hesitate to enroll? The answer isn’t college costs alone—it’s the confidence gap between financial aid, perceived value, and a sense of belonging.
When Enrollment Decisions Become Trust Decisions
Ultimately, enrollment management is not just about moving students through a funnel. It is about creating clarity, consistency, and confidence at every stage of the decision-making process.
How Fragmented Enrollment Systems Are Slowing Teams Down
The most successful enrollment teams are moving away from fragmented systems and toward connected ecosystems.
Why Enrollment Strategy Is Becoming a Campus-Wide Conversation
Institutions now have greater insight into how recruitment activity, marketing engagement, program demand, and student behavior connect.
Why Colleges Are Still Losing Students After Admission
To reduce summer melt, institutions need more than additional outreach; they need communication strategies that are timely, relevant, personalized, and informed by student behavior.
Why the Old Enrollment Playbook No Longer Works
Waiting until the end of a recruiting cycle to assess what’s working is no longer a viable strategy.
What Advising Gaps Reveal About Enrollment Strategy
Early visibility into the student's goals, struggles and educational milestones allows a critical relationship between advisor and student to flourish from their first meeting.
The Human Future of Admissions Technology
After gaining initial insight at the surface, savvy teams drill deeper to see how patterns persist or differ for key student populations.
Speaking Their Language: Insights from International Graduate Student Focus Groups
In a joint project with NAGAP and Liaison, we conducted five focus groups that resulted in interviews with 15 different international graduate students who came to the U.S. to study.
The First 90 Days: Why Onboarding, Not Features, Determines Tech ROI
Instead of being hung up on how things work now or how it's always been done, the questions should start sounding more like, "How could we do this better?"
Your Enrollment Infrastructure, Rewired: Building a Modern Power Grid for Higher Ed
When enrollment technology functions as the foundation of a unified strategy, institutions experience a fundamental shift in what they can do and how they do it.
Signals It’s Time to Rethink Your Enrollment Technology Stack
Because outdated systems often lack key functionalities or user trust, staff frequently manage daily tasks outside the CRM by using spreadsheets, emails, or other disconnected tools.