Othot | Predictive Analytics Tool for Higher Education

Advanced predictive analytics tool with real-time insights and actionable recommendations.

Othot delivers predictive analytics for higher education enrollment and student success. By utilizing artificial intelligence (AI) and machine learning (ML), Othot enables you to make data-driven decisions throughout the entire student lifecycle, from recruitment to graduation. The Othot platform provides predictive and prescriptive analytics, offering real-time insights and actionable recommendations to optimize recruitment, financial aid, yield, retention, and persistence.

Take the guesswork out of enrollment management.

Team using the GradCAS application to strategize on personalized communications for applicants

Strengthen Recruitment and Application Growth

Finding and engaging the right students is critical to enrollment success. The Othot Platform leverages advanced analytics to help you identify high-potential prospects, optimize recruitment strategies, and maximize your marketing investments. With data-driven insights, you can personalize outreach, refine targeting, and increase application rates with confidence.

Young professionals engaging in graduate enrollment strategies

Optimize Financial Aid and Yield Management

Turning applicants into enrolled students requires a strategic approach to financial aid and yield. The Othot predictive analytics tool equips institutions with insights to allocate resources efficiently, minimize melt, and shape an incoming class that aligns with institutional goals. Make informed decisions that balance affordability with enrollment priorities.

Enhance Retention and Persistence

Student success doesn’t stop at enrollment—it requires continuous support. The Othot Higher Education Platform helps institutions identify at-risk students early, implement proactive interventions, and remove barriers to persistence. By leveraging predictive modeling, you can take action before challenges escalate, keeping students engaged and on the path to graduation.

Explore the Othot community.

Improve your impact with Othot.

Prescribed recommendations provided per day.

Prescriptive analytics provided for prospective students per year.

Prescriptive models actively running.

Hear from our clients.

Othot shows us each individual student we should be talking to, what we should be saying, and where we should be spending our marketing dollars.

Chris Wright

Dean of Admissions & Enrollment (Former)

Massachusetts College of Art & Design

Frequently Asked Questions

Othot’s platform is cloud-based. You can access it 24/7 from anywhere on any device that has an internet connection and web browser.

Our models are customized to fit your institution's unique needs. The first step in our process is to identify the “High Impact Questions” (HIQs) that matter most for your school, such as, “What is the likelihood that a student will enroll?” Then our team creates a machine learning model built around answering that question. Othot’s predictive engines also combine your school’s historical data with external data and can be customized to create predictions for your unique “what if” scenarios, such as specific campus visit types or scholarships.

This proprietary approach produces predictive intelligence that offers a more comprehensive solution than other analytics programs.