Enrollment Marketing Platform (EMP)

EMP is our cloud-based enrollment marketing platform that helps you deliver highly personalized communications to prospective students and applicants. Learn more about EMP below.


To be effective, your enrollment marketing needs to be targeted, relevant and customized to reflect your prospective students’ interests. The problem: Scaling can require more time and resources than your admissions office has available.

EMP helps you to deliver highly personalized communications to prospective students and applicants. You can prepare automated campaigns in advance and integrate as many components as you see fit, from email to print collateral and text to voice messages. With EMP, you can track engagement with each campaign component to see what tactics are most effective.

EMP will help your program:

  • Easily launch personalized campaigns across multiple channels including email, web, text, print and voice messages.
  • Engage with prospective and admitted students more authentically.
  • Track all communications from an easy-to-use interface for a 360-degree view.
  • Be more effective with robust time management features like event management tools for campus visits, open houses and virtual tours.

See EMP from the prospective student’s perspective.

Watch our demo video and get additional resources to see how EMP can help you engage students and enroll them more successfully.

Learn why EMP won "Reader's Choice Top Product, 2016" from University Business.

EMP’s Private Social Network is an online community for admitted and enrolled students that helps keep engagement high.

Today’s prospective students report that personalized communications help programs stand out. But scaling your communication efforts to meet demand can strain even the most well-run admissions offices. Learn more.

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