To be effective, your enrollment marketing needs to be targeted, relevant and customized to reflect your prospective students’ interests. The problem: Scaling can require more time and resources than your admissions office has available.
EMP helps you to deliver highly personalized communications to prospective students and applicants. You can prepare automated campaigns in advance and integrate as many components as you see fit, from email to print collateral and text to voice messages. With EMP, you can track engagement with each campaign component to see what tactics are most effective.
EMP will help your program:
Easily launch personalized campaigns across multiple channels including email, web, text, print and voice messages.
Engage with prospective and admitted students more authentically.
Track all communications from an easy-to-use interface for a 360-degree view.
Be more effective with robust time management features like event management tools for campus visits, open houses and virtual tours.
See EMP from the prospective student’s perspective.
Today’s prospective students report that personalized communications help programs stand out. But scaling your communication efforts to meet demand can strain even the most well-run admissions offices. Learn more.
"Our call-center representatives went from calling scores of unqualified leads on a regular basis, to regularly getting in touch with qualified candidates through the EMP system. This has completely changed the way we use the human resources in our office. Now that representatives don’t waste time on unqualified leads like before, we have been able to give them ownership of recruiting activities for specific programs of study. Their production has hit record levels and we are on track to have a historic year of recruiting!"
Trinity Baptist College
Michael Heavener, Director of Enrollment
"[The] EMP platform has greatly enhanced the way Erskine puts our message about custom-fit liberal arts education in front of prospective students. We are able to match the message to the student’s interests as soon as they request information, anticipating their questions and offering a much richer experience before they ever sets foot on campus for a tour. EMP gives Erskine extra manpower to enable our small Admissions and Communications offices to talk to thousands of prospects and inquiries effectively, focusing our attention on the students who are the most responsive to our message."
Lori Ramey, Communications Manager
"[EMP] brought us the ability to bring cutting edge technology to our prospective student communications, including personalized microsites, digital viewbooks and print media, all within our budget. The EMP technology directs my Enrollment Counselors to students interacting with their microsites in real time, enabling us to engage students while they are interested. The portability is amazing for my Enrollment Counselors, who can connect directly and meaningfully with individual students during high school visits. Thanks to EMP's automation, we now recruit while we sleep, and we can focus more on direct student communication via text, Facebook or phone while providing proven touches by mail, microsites and email."