Today’s prospective students report that personalized communications help programs stand out. But scaling your communication efforts to meet demand can strain even the most well-run admissions offices. Learn more.
"Our call-center representatives went from calling scores of unqualified leads on a regular basis, to regularly getting in touch with qualified candidates through the EMP system. This has completely changed the way we use the human resources in our office. Now that representatives don’t waste time on unqualified leads like before, we have been able to give them ownership of recruiting activities for specific programs of study. Their production has hit record levels and we are on track to have a historic year of recruiting!"
Michael Heavener, Director of Enrollment
"[The] EMP platform has greatly enhanced the way Erskine puts our message about custom-fit liberal arts education in front of prospective students. We are able to match the message to the student’s interests as soon as they request information, anticipating their questions and offering a much richer experience before they ever sets foot on campus for a tour. EMP gives Erskine extra manpower to enable our small Admissions and Communications offices to talk to thousands of prospects and inquiries effectively, focusing our attention on the students who are the most responsive to our message."
Lori Ramey, Communications Manager
"[EMP] brought us the ability to bring cutting edge technology to our prospective student communications, including personalized microsites, digital viewbooks and print media, all within our budget. The EMP technology directs my Enrollment Counselors to students interacting with their microsites in real time, enabling us to engage students while they are interested. The portability is amazing for my Enrollment Counselors, who can connect directly and meaningfully with individual students during high school visits. Thanks to EMP's automation, we now recruit while we sleep, and we can focus more on direct student communication via text, Facebook or phone while providing proven touches by mail, microsites and email."
Dan Smith, Enrollment Director
“We have had records in all of our inquiry numbers. Our enrollment goals? We blew them out of the water. ...We offer content to the student based on where they are in the cycle and it’s always personalized to them, what they are interested in, and what they need at that time.”
Joanne Toone, Director of University Admissions
“Our staff is freed up to have actual conversations with the admitted student instead of manually going through prospects. ...It’s kind of like this one stop shop for recruitment and enrollment management that no other vendor in the marketplace can offer.”
David Cotter, Assistant Provost, Graduate Enrollment Management
“They have worked with us effectively in improving our analytics — at making meaning of our data. ...We are on track to have our 3rd largest freshman class in the history of the institution.”
Brian Jones, Director of Admissions