Enrollment Marketing Platform (EMP)

Liaison’s Enrollment Marketing Platform (EMP) maximizes enrollments through its powerful marketing software and proven recruitment strategies—all combined in one easy-to-use, cloud-based solution. Serving both undergraduate and graduate admissions offices, EMP delivers highly personalized digital and print communications to prospective students and families throughout the admissions cycle.

 

Immediate. Personal. Automated. Trackable.

Today’s students run at the speed of NOW; attracting and keeping their attention requires persistence and innovation. To increase enrollment marketing effectiveness, your conversations need to be timely, targeted and personally relevant to each students’ interests.

The EMP solution creates integrated web, email, text, print and voice messaging campaigns on one convenient platform enabling you to scale your efforts without scaling your admission resources. Add a private social network to engage accepted students, and see your enrollments soar.

EMP tracks all activities and interactions and provides easy access to your data at all times. You’ll enjoy a 360-degree view of your enrollment marketing plan and results through our easy-to-use web interface.

Identify and engage top prospects

  • Launch personalized digital and print enrollment campaigns.
  • Provide immediate, personalized responses to student interactions.
  • Continuously engage with prospects throughout the admissions cycle.
  • Score students based on interactions and focus your efforts on those most likely to enroll.
  • Create a private social network to fully engage accepted students.
  • Utilize event management tools to maximize campus visits, open houses and virtual tours.

Enjoy comprehensive, one-solution services

  • Multi-channel marketing campaigns
  • Student relationship management and scoring
  • Digital marketing and social media integration
  • Automated event management
  • Online marketing campaign results tracking
  • Professional creative and campaign management
 

Watch our demo video and get additional resources to see how EMP can help you engage students and enroll them more successfully.

Learn why EMP won "Reader's Choice Top Product, 2016" from University Business.

EMP’s Private Social Network is an online community for admitted and enrolled students that helps keep engagement high.

 
"Our call-center representatives went from calling scores of unqualified leads on a regular basis, to regularly getting in touch with qualified candidates through the EMP system. This has completely changed the way we use the human resources in our office. Now that representatives don’t waste time on unqualified leads like before, we have been able to give them ownership of recruiting activities for specific programs of study. Their production has hit record levels and we are on track to have a historic year of recruiting!"

 

Michael Heavener, Director of Enrollment

2017-02-26T09:54:57+00:00

Michael Heavener, Director of Enrollment

"Our call-center representatives went from calling scores of unqualified leads on a regular basis, to regularly getting in touch with qualified candidates through the EMP system. This has completely changed the way we use the human resources in our office.
"[The] EMP platform has greatly enhanced the way Erskine puts our message about custom-fit liberal arts education in front of prospective students. We are able to match the message to the student’s interests as soon as they request information, anticipating their questions and offering a much richer experience before they ever sets foot on campus for a tour. EMP gives Erskine extra manpower to enable our small Admissions and Communications offices to talk to thousands of prospects and inquiries effectively, focusing our attention on the students who are the most responsive to our message."

 

Lori Ramey, Communications Manager

2017-02-26T09:57:48+00:00

Lori Ramey, Communications Manager

"[The] EMP platform has greatly enhanced the way Erskine puts our message about custom-fit liberal arts education in front of prospective students. We are able to match the message to the student’s interests as soon as they request information, anticipating their questions and offering a much richer experience before they ever sets foot on campus for a tour. EMP gives Erskine extra manpower to enable our small Admissions and Communications offices to talk to thousands of prospects and inquiries effectively, focusing our attention on the students who are the most responsive to our message."  
Mid-Atlantic Christian University Logo"[EMP] brought us the ability to bring cutting edge technology to our prospective student communications, including personalized microsites, digital viewbooks and print media, all within our budget. The EMP technology directs my Enrollment Counselors to students interacting with their microsites in real time, enabling us to engage students while they are interested. The portability is amazing for my Enrollment Counselors, who can connect directly and meaningfully with individual students during high school visits. Thanks to EMP's automation, we now recruit while we sleep, and we can focus more on direct student communication via text, Facebook or phone while providing proven touches by mail, microsites and email."

 

Dan Smith, Enrollment Director

2017-02-26T10:00:09+00:00

Dan Smith, Enrollment Director

Mid-Atlantic Christian University Logo
"[EMP] brought us the ability to bring cutting edge technology to our prospective student communications, including personalized microsites, digital viewbooks and print media, all within our budget. The EMP technology directs my Enrollment Counselors to students interacting with their microsites in real time, enabling us to engage students while they are interested. The portability is amazing for my Enrollment Counselors, who can connect directly and meaningfully with individual students during high school visits. Thanks to EMP's automation, we now recruit while we sleep, and we can focus more on direct student communication via text, Facebook or phone while providing proven touches by mail, microsites and email."  
“We have had records in all of our inquiry numbers. Our enrollment goals? We blew them out of the water. ...We offer content to the student based on where they are in the cycle and it’s always personalized to them, what they are interested in, and what they need at that time.”

 

Joanne Toone, Director of University Admissions

2017-02-26T10:01:44+00:00

Joanne Toone, Director of University Admissions

“We have had records in all of our inquiry numbers. Our enrollment goals? We blew them out of the water. ...We offer content to the student based on where they are in the cycle and it’s always personalized to them, what they are interested in, and what they need at that time.”  
“Our staff is freed up to have actual conversations with the admitted student instead of manually going through prospects. ...It’s kind of like this one stop shop for recruitment and enrollment management that no other vendor in the marketplace can offer.”

 

David Cotter, Assistant Provost, Graduate Enrollment Management

2017-02-26T10:03:05+00:00

David Cotter, Assistant Provost, Graduate Enrollment Management

“Our staff is freed up to have actual conversations with the admitted student instead of manually going through prospects. ...It’s kind of like this one stop shop for recruitment and enrollment management that no other vendor in the marketplace can offer.”  

“They have worked with us effectively in improving our analytics — at making meaning of our data. ...We are on track to have our 3rd largest freshman class in the history of the institution.”

 

Brian Jones, Director of Admissions

2017-02-26T10:05:04+00:00

Brian Jones, Director of Admissions

“They have worked with us effectively in improving our analytics — at making meaning of our data. ...We are on track to have our 3rd largest freshman class in the history of the institution.”  
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