AMBA and Liaison Launch Service to Centralize Business School Application Management
International MBA Authority Partners with US-Based Graduate Application Management Service Provider to Offer Value to Global Business Schools
LONDON (TUESDAY 18 OCTOBER 2016) – The Association of MBAs (AMBA) has embarked on a collaboration with Liaison International in a move to gain more insight into evolving enrollment trends for global MBA programs.
Liaison, a leading provider of higher education admissions management and enrollment marketing solutions, will power BusinessCAS, an application service that centralizes the application process for global business schools with an emphasis on MBA programs.
Liaison has spent more than two decades working with professional associations to launch centralized application services (CASs), which offer a view of field-wide enrollment trends.
Drawing upon the best practices Liaison has learned from these partnerships and guidance from a beta group of AMBA members, Liaison and AMBA’s partnership is set to drive participation in the new BusinessCAS with a goal of association-wide implementation to collect as much field-wide data as possible.
BusinessCAS enables MBA applicants to apply to multiple programs through a user-friendly application portal. Business Schools can promote their programs to a wider applicant pool and transfer the administrative and repetitive tasks to Liaison’s team.
BusinessCAS will offer several benefits to MBA applicants and participating Business School programs — specifically, a user-friendly, streamlined application process for applicants and expanded promotional reach and administrative task support for participating programs. Several Business Schools have already expressed interest in participating once the service launches in the UK in August 2017 and Business Schools already using the system include Harvard, Stanford and Yale.
Andrew Main Wilson, CEO of AMBA, said: ‘The MBA is more relevant today than ever before with the challenges of a changing world being met head-on by our schools in offering more flexible learning options and embracing technological advances. BusinessCAS will help business schools to meet those challenges. I believe that AMBA’s collaboration with Liaison will reap significant benefits for our schools.’
‘We’re excited about our partnership with AMBA, the premier organization driving the future of business in Europe and across the world,’ said George Haddad, founder and CEO of Liaison. ‘The BusinessCAS will provide AMBA constituency applicants with an optimized and streamlined application experience, and their schools and programs with strategic and actionable insights into how best to grow and shape future classes with the best fit applicants.’