Welcome

Welcome to EDU Intelligence – a higher ed strategies blog powered by Spectrum!

Spectrum’s EDU Intelligence Blog is run by the team of higher ed specialists behind EMP – the most advanced Cloud-based CRM & Integrated Automated Marketing Platform in higher education. We are marketing specialists, designers, consultants, software architects, and researchers, and we intend to share insight across – you guessed it – the full spectrum of higher ed enrollment marketing.

We chose to start a blog so we could share our experience in the industry, providing tips on how to succeed in the Higher Education market and opening a dialog with you – our reader.

Throughout this blog you will see a variety of posts that touch on different aspects of enrollment management and marketing. We’ll be writing on current events in higher ed, offering insight on enrollment trends and strategies, sharing videos of our webinars, and will be posting interactive polls so we can learn about what you want to see most.

We want your feedback! Let us know your thoughts on the Spectrum blog as well as what you would like to see from us in upcoming posts. So bookmark our blog, email it to a friend or add our RSS feed and be sure not to miss a post!

– The Spectrum Team