Utilizing Tablets in Higher Education Enrollment

Over the last three years, we’ve witnessed the popularity of tablets skyrocket. Then again, why wouldn’t it? They’re portable, provide multiple functions, and save time, money and trees – everything a college student could possibly want.

According to an article in the New York Times, over a third of Americans now own tablets. One of the biggest markets for tablets is college-bound high school seniors and college students. According to the Pearson Foundation sponsored survey, tablet use among this market has more than tripled in the last year and a large number of students plan on purchasing a tablet within the next six months. Ipad Inquiry

The survey asked 1,206 college students and 204 college-bound high-school seniors about their tablet ownership and the results were eye-opening. Here are what we believe to be the key findings:

  • 90% of college students and 87% of high school seniors say tablets are valuable for educational purposes`
  • 88% of college students and 86% of high school seniors say tablets are very or somewhat valuable for personal entertainment
  • Almost half (46%) of current students that own tablets say that they intend to purchase another tablet within the next six months

 With this being said, it’s evident that both incoming Freshman and current college students have begun to ride the tablet wave. According to a recent survey, 52% of college-bound high school students have viewed a school’s website on a mobile device. So what does that mean for us? Well, clearly the way things are done will have to be revamped if they haven’t been already. If every student has a tablet and we’re not using the tablets to recruit students, then we’re missing the potential for a huge number of prospects.

Tablets can be useful for any step in the enrollment process, and can also be useful for your admissions team. Through them they are able to access records, create marketing campaigns, manage student visits, and more. The marketing materials such as ViewBooks can be sent to students where they are accessible on their tablet, and once the student is interested he or she can then even fill out the school’s application at any time or place on their tablet. Notably, a number of our client schools actually give incoming freshmen tablets as for compulsory use in classes and market this ‘gratis’ tablet as an enrollment incentive.

Share with us how tablets have changed your admissions strategies and what you think the future of technology will do for the higher education industry.