Last week on September 18-20, the Spectrum team headed to the 2014 NACAC Conference in Indianapolis, IN at the Indiana Convention Center. The NACAC conference is one of the largest college admissions conferences in the nation. Over 2,000 college admissions professionals attended, ready to learn from a vast number of educational presentations and see what exhibiting companies had to offer their schools.
Spectrum showcased EMP, our revolutionary higher ed enrollment software along with our innovative, personalized marketing campaign programs. The team introduced attendees to the system’s capabilities at our state-of-the art booth that included a large HD TV for personal software demos.
The team was also excited to pass out free personalized coffee cups to attendees. Some even used their cups right away for coffee breaks during the conference!
In addition to exhibiting, Spectrum highlighted the successes and effectiveness of EMP for our partner colleges around the country. Suzanne Sharp, SpectrumSenior VP, Higher Education Solutions and Sean Fitzgerald, SpectrumVP, Higher Education Consulting presented an interactive Learning Lounge session entitled “Harnessing Technology to Enhance Personal Touch” that included discussions on innovative new higher ed tech trends to highlight a school’s most attractive and unique aspects—empowering outreach and enhancing personal relationships with prospects, how to make every student ‘touch’—either directly in conversation with admissions counselors or in variable marketing campaigns—informed, personal and strategic.
Spectrum hits the road again to exhibit at the 2014 AACRAO SEM Conference in Los Angeles, CA from October 26-29 at the JW Marriot LA Live. If you’re going to be there, stop by our booth #517 to chat.