Spectrum’s EMP enrollment software made its debut at the 2014 UBTech Conference
The Spectrum team and over eight hundred higher ed technology professionals took a break from their campuses and offices last week to head to the 2014 UBTech Conference in Las Vegas, NV at the Mirage Hotel and Casino. This year’s theme was “Innovation Everywhere” and there were numerous vendors on display offering tech-based services for college campus needs including: instructional technology, IT infrastructure, facilities planning and design, marketing and finance.
Spectrum showcased EMP, our revolutionary higher ed enrollment software, at this year’s UBTech, introducing attendees to the system’s capabilities at our state-of-the art booth that included a large HD TV for personal software demos and even a coffee machine brewing hot Starbucks coffee to go!
While the team spoke to many schools that were interested in learning more about EMP, they even bumped into some of our very own clients: Mac Heavener, President of Trinity Baptist College and Rachel Bowen, Director of Admissions at Harcum College. We are passionate about the work we do for our clients and enjoy every opportunity to meet with them face-to-face.
The team was there not only as ambassadors of our EMP solutions, but also to highlight the successes and effectiveness for schools around the country have enjoyed in deploying those solutions. SpectrumVP of Project Management, Emma Burton, and VP of Strategic Enrollment Management at Stephens College, Suzanne Sharp, shared higher ed marketing and enrollment expertise to a large crowd at their presentation, “We Care About Your Hamster: Harnessing Technology to Enhance Personal Admissions Outreach.” With EMP, Stephens yielded one of their largest freshmen classes in memory and even reduced their marketing budget by 8%.
Some key takeaways from the presentation included:
Find your school’s key selling features. For Stephens, one key feature is their unique on-campus pet policy that allows students to bring their pets with them to live in the dorms. This policy is highlighted from the student’s very first interaction with the school on its Inquiry form fill, and is frequently revisited through variable email, text and print messaging.
Personal outreach is important. It’s easy to set up a basic website with a request form and get some inquiries—the problem is that students fill out so many these days, they rarely remember where they even signed up. That’s why personalized microsites, emails, phone calls, postcards, brochures, visits, applications, and phone calls make Stephens stand out against the clutter.
Go outside your admissions staff to assist in your recruitment efforts. Do you need to remind students about the upcoming campus tour they’ve signed up for? Have your student office workers call to remind them and ask if they have any other questions before they get to campus. Does your school have a unique major program? You can let the department head or a professor personally email the student back answering any questions they may have. And lastly, don’t forget to utilize your school’s sports coaches to help recruit athletes for the fall! Stephens uses all of these personnel in their daily admissions follow up.
Personal touch in recruiting works and is supported by EMP technology. Technology in admissions should work to support the human relationships. With a few key selling features, personalized outreach supported by a robust admissions platform, daily phone calls, and additional recruitment workers, Stephens had vastly increased their application, visit, and deposit numbers.
Spectrum hits the road again to exhibit and present at the 2014 NSCEC Conference in Orlando, FL from July 13-16, 2014 at the Swan And Dolphin Resort. If you’re going to be there, be sure to look for our booth for a free cup of Starbucks coffee. Besides, who doesn’t love an excuse to visit Disney World?