Latest Content

From Data to Action: Unpacking Persistence and Retention Insights
Higher education is at a crossroads; institutions that embrace clarity through AI and data will lead the way in closing persistence gaps and boosting student success.

Smarter Financial Aid Strategies for Higher Education Yield and Student Retention
Liaison Othot uses AI-powered financial aid modeling to help institutions allocate resources with precision.

Ending Summer Melt: A Data-Driven Playbook for Enrollment Leaders
By combining real-time data with flexible outreach strategies, campuses can transform their melt mitigation initiatives more quickly and effectively.

Celebrating the 2025 Liaison IMPACT Grant Winners
The Liaison IMPACT Grant awards ceremony at experience: LIAISON | San Antonio was a heartening reminder of what’s possible when mission meets momentum.

How AI-Powered Search and Multichannel Marketing Campaigns Drive Better Enrollment Outcomes
Liaison’s Enrollment Marketing and Search solutions connect data, technology, and human insight to drive real, measurable outcomes.

The Gateway to Enrollment: How Centralized Applications Improve Access and Efficiency
A centralized, supportive, and intuitive application experience sets the tone for everything that follows. It says, “You belong here.”

Navigating the Currents: What We Learned at experience: LIAISON 2025
This year’s experience: LIAISON higher ed conference was more than just an annual meeting of minds, thought leaders, and community partners.

Your Enrollment Infrastructure, Rewired: Building a Modern Power Grid for Higher Ed
A comprehensive strategic enrollment ecosystem helps universities operate more efficiently today and prepares them to thrive tomorrow.

East Coast Summer GEM Insights to Enhance Access to Graduate Education
Authors: Angela Montgomery, Ph.D. (Drexel University, AVP Graduate Admissions) and Art Munin, Ph.D. (Liaison Senior AVP, Enrollment Management Solutions)

When Yield Tactics Aren’t Enough: The Evolution of a Blog
In a moment like this, your outreach can’t fix global policy shifts, but it can remind students they’re not navigating this alone.

From Complexity to Clarity: Exploring GEM Best Practices
Whether through journey mapping, matriculation analysis, or platform analytics, the message was clear: If you’re not using data to adapt in real time, you’re falling behind.

Celebrating Pride: A Personal Perspective
Every day, but especially during Pride, I’m showing up by being visible—and by refusing to be silent.