Blog

We dive deep into the latest trends, share expert advice, and provide insightful commentary on a range of topics. Whether you're looking for practical tips, innovative ideas, or in-depth analysis, our blog is your go-to source for information and inspiration.

Latest Content

Augusat 2025_NSCRC Blog

From Data to Action: Unpacking Persistence and Retention Insights

Higher education is at a crossroads; institutions that embrace clarity through AI and data will lead the way in closing persistence gaps and boosting student success.

August 7, 2025

4 min read

Liaison

July 2025_Fin Aid optimization Blog

Smarter Financial Aid Strategies for Higher Education Yield and Student Retention

Liaison Othot uses AI-powered financial aid modeling to help institutions allocate resources with precision.

August 5, 2025

5 min read

Liaison

Craig melt blog

Ending Summer Melt: A Data-Driven Playbook for Enrollment Leaders

By combining real-time data with flexible outreach strategies, campuses can transform their melt mitigation initiatives more quickly and effectively.

August 4, 2025

7 min read

Craig Cornell

July 2025_IMPACT Grant Blog

Celebrating the 2025 Liaison IMPACT Grant Winners

The Liaison IMPACT Grant awards ceremony at experience: LIAISON | San Antonio was a heartening reminder of what’s possible when mission meets momentum.

July 31, 2025

3 min read

Liaison

July 2025_Higher education EM BLOG

How AI-Powered Search and Multichannel Marketing Campaigns Drive Better Enrollment Outcomes

Liaison’s Enrollment Marketing and Search solutions connect data, technology, and human insight to drive real, measurable outcomes.

July 29, 2025

5 min read

Liaison

July 2025_Higher education application system Blog

The Gateway to Enrollment: How Centralized Applications Improve Access and Efficiency

A centralized, supportive, and intuitive application experience sets the tone for everything that follows. It says, “You belong here.”

July 22, 2025

4 min read

Liaison

Higher ed leaders today are navigating a complex sea of change, and the sessions at experience: LIAISON 2025 reflected that reality with both clarity and urgency.

Navigating the Currents: What We Learned at experience: LIAISON 2025

This year’s experience: LIAISON higher ed conference was more than just an annual meeting of minds, thought leaders, and community partners.

July 17, 2025

4 min read

Steve Taylor

July 2025_Building a Modern Power Grid blog

Your Enrollment Infrastructure, Rewired: Building a Modern Power Grid for Higher Ed

A comprehensive strategic enrollment ecosystem helps universities operate more efficiently today and prepares them to thrive tomorrow.

July 15, 2025

11 min read

Liaison

July 2025_Amplifying Student Voices Blog Header

East Coast Summer GEM Insights to Enhance Access to Graduate Education

Authors: Angela Montgomery, Ph.D. (Drexel University, AVP Graduate Admissions) and Art Munin, Ph.D. (Liaison Senior AVP, Enrollment Management Solutions)

July 11, 2025

5 min read

Liaison

take 5_take 5-blog 2

When Yield Tactics Aren’t Enough: The Evolution of a Blog

In a moment like this, your outreach can’t fix global policy shifts, but it can remind students they’re not navigating this alone.

July 2, 2025

4 min read

Jack Klett

GME Practival Insights_Webinar Page Header

From Complexity to Clarity: Exploring GEM Best Practices

Whether through journey mapping, matriculation analysis, or platform analytics, the message was clear: If you’re not using data to adapt in real time, you’re falling behind.

June 30, 2025

3 min read

Liaison

Pride Month_pride-blog 2

Celebrating Pride: A Personal Perspective

Every day, but especially during Pride, I’m showing up by being visible—and by refusing to be silent.

June 27, 2025

8 min read

Ryan Gregg (he/him)