Congrats! You’ve made it through the summer. Next up on the summer admissions schedule is move-in day (and for some schools it has already happened!) Move-in day can be stressful – student assistants lugging bags around, freshman meeting their roommates for the first time and setting up their dorm rooms, and frazzled parents saying goodbye to their children for the first time, but it’s also an extremely exciting new chapter in the lives of all of those involved.
These are memories that should be captured.
You’ve got your older students (orientation leaders, the whole football team, student ambassadors, etc.) dressed in your school’s t-shirts carrying boxes on boxes so parents and students don’t need to lift a finger, incoming freshman meeting their roommates for the first time with a big smile, campus is in tip-top shape to make a good first impression, and to top it off – great weather! The perfect mix for great pictures. It’s also the only day of the year that you can capture freshman move in day for admissions recruiting materials in the future as well as any current ‘life on campus’ campaigns.
A professional photographer on hand would be nice, but you can make use out of your admissions ambassadors by giving them a small digital camera or (even better) a GroPro to carry around and snap pictures throughout the day. At the end of the day you can upload these pictures to Facebook, with each dorm its own album for easy finding. And of course, save the best pictures for any recruitment materials.
Want to go the extra mile? Make a video! At Spectrum we believe that rich content is the key to market to students. Video’s make for a great ‘elevator pitch’ and engage students in a way that’s quick and easily digestible. Want to check out a perfect example? Here are two amazing videos our clients at Stephens College and Faulkner University created during their move-in days:
Promote this by putting up posters all around and outside the dorm rooms. Let parents and students know you’ll be snapping pictures that will be uploaded for them to view later on. This takes another weight off of their shoulders (literally – a camera) so they don’t have to take the time to ensure they have enough personal pictures of their son and daughter in their new dorm. Parents can check them out when they get back home, and students will have these memories captured to have for years to come. Not to mention, it’s also a great way to get promote your social media channels and gain some new followers!
Tip: Stay on top of your social media sites – have someone from admissions live-tweeting and Instagramming the best pictures as they come. This way parents who follow you on social media and students who are looking at your school will get a glimpse of what the day is like from start to finish.
Southwestern College is already on top of the game with move-in Instagram posts.
Don’t get so wrapped up in move-in day that you forget to capture the important moments – trust us, you’ll be thankful when you have these pictures later on!