Sasha Peterson

Chief Innovation Officer

Liaison’s CIO is truly a combination of three vital, significant and visionary roles. As Chief Product Officer, Sasha presides over the Product Development team, and as Chief Revenue Officer, he leads the Sales and Marketing teams for Liaison. He also continues to act as Chief Operating Officer of the TargetX line of business. Prior to joining TargetX, Sasha held a variety of executive leadership roles at top education technology firms, including President of Hobsons EMT and VP of Partnerships at Altius Education. He has a BA in Political Science from UC Berkeley.

About Liaison

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Over the last three decades, Liaison has helped over 31,000 programs on more than 1,000 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.