Mike, Liaison’s vice president of sales, is responsible for all customer acquisitions across the company’s full suite of product offerings. For more than seventeen years, he has led teams driven by the goal of matching institutions of higher education with solutions designed to support enrollment objectives and best serve the needs of their prospective students. Prior to joining Liaison in 2014, he hired, trained and led sales teams for Ellucian, Inc. and ConnectEDU. He holds a M.S in recreation administration from California State University – Long Beach and a B.A in communication from the State University of New York at Buffalo.
Over the last three decades, Liaison has helped over 31,000 programs on more than 1,000 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.