Fall 2019

In This ISsue

Fall 2019

In this issue of GME: Today & Tomorrow, brought to you by LiaisonEDU’s BusinessCAS, we review stories from across the country – New York, Kansas, Pennsylvania, and provide tips for educators striving for top tier students. Stories including data analytics, strategies for admissions excellence, an overview of applicants as a whole, growth strategies, and success stories.

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The BusinessCAS Advisory Board: Meet the Leaders Guiding GME Forward

Tests of the Times: Assessing Outcomes and Decoding Data at the University at Buffalo School of Management

Doing More with Less: How Three Business Schools Found the Right Strategies to Achieve Admissions Excellence

Anatomy of a 360° View of Applicants

BusinessCAS: A State of the Community

University of Kansas School of Business Increases Matriculants by 44%

GME Events to Keep on Your Radar

A History of BusinessCAS: Our Path to Where We Are Today

Penn State’s MBA Admissions Director Reflects on the GMAC Survey and Growth Strategies

About Liaison

Over the last three decades, Liaison has helped over 31,000 programs on more than 1,000 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.