Presented by:

  • Leila Samii, Assistant Professor of Marketing, Southern New Hampshire University
  • Robert Ruiz, Vice President for Strategic Enrollment, Liaison

Hanover Research found that 60% of high school seniors and 55% of juniors are more likely to show interest in organizations that use digital strategies like social media to communicate. This stat alone should compel you to examine how social is — or isn’t — playing a key role in university’s recruitment strategy.