June 28, 2018 | Presented by:
- Mondy Brewer, Vice President of Enrollment Management, Lubbock Christian University
- Suzanne Sharp, Executive Director for Enrollment Management Consulting, Liaison
The classic viewbook model—static, costly, and slow—is being replaced by dynamic, personalized print materials, supported by emails, texts, voice blasts, and personalized microsites, all driven by variable student data. The panel described how this approach to marketing collateral integration not only drastically improved yield for their institutions, but allowed for better relationship development with more prospects without requiring more staff.