Read Liaison’s Stance On Fighting Systemic Racism | On COVID-19

Understanding the driving forces behind how people — including your prospective students — decide to interact with you is an important part of crafting an effective engagement strategy. In order to create and maintain an effective engagement strategy, you need to know more than just Who you’re trying to reach — you also need a deep understanding of What tools are best to use, When it’s best to use them and Why you should have an engagement strategy in the first place.