Long-Life Learning: Preparing for Jobs that Don’t Even Exist Yet
Michelle R. Weise, Ph.D. | Education and Workforce Strategist, Rise and Design LLC

A new kind of working learner is emerging, one who will have to return to learning continuously to keep up with a rapidly evolving economy. Michelle Weise offers optimistic solutions to higher education institutions on how to tailor educational experiences effectively for new consumers of education: lifelong learners. Download Presentation

The Power of Systems: Advancing Prosperity for the Nation
Nancy L. Zimpher
Senior Fellow, National Association of System Heads
Chancellor Emeritus, The State University of New York

Many campuses working closely with Liaison are part of public university systems. Additionally, both public and private institutions of higher learning are members of associations that drive policy and practice at the national level. Nancy’s presentation builds on theories of change management and the urgency of organizational transformation following the pandemic. Learn how together, using approaches of collective impact and improvement science, we can achieve equitable success outcomes for students, whether they be graduate or undergraduate, credentialled or degreed. Join us as we pave the way for this exciting and absolutely necessary vision for the future of our nation. Download Presentation

TRACK: What's Ahead in Higher Ed

Tapping Into the Trifecta: Integrating Marketing, Technology, and Expertise from Inquiry to Admission
George Wolf | Vice President for Enrollment Management, Siena Heights University 
Scott Mallen | President, EMP Division, Liaison

Admissions marketing is experiencing transformation right before our eyes. Privacy concerns, the rapid expansion of marketing channels, and ever-changing technologies (among other factors) all lead to a very complicated and harder-to-manage landscape. George Wolf and Scott Mallen will focus on three critical areas and show you how they integrate to help shift your admissions marketing strategy and set you up for success. Download Presentation

Search and Deliver: Finding and Guiding Adult Learners Back to Campus
Erin O’Brien | Chief Enrollment and Marketing Officer, University at Buffalo School of Management 
Andy Hannah | President, Othot Division, Liaison

As the demographic cliff looms in the distance and test-optional policies have changed the way institutions identify prospects, institutions are finding it challenging to meet strategic enrollment goals. Success depends on not just finding students but finding the right students who will succeed on your campus. Join Erin O’Brien and Andy Hannah as they share a successful new approach for engaging hard-to-find but eager-to-learn students. Download Presentation

Seeing the Forest Through the Trees: Building Your Solutions Ecosystem
Jay Murray | Associate Vice President for Enrollment Services, Western Connecticut State University 
Sasha Peterson | Chief Innovation Officer, Liaison

Is your tech stack future-focused? Are your solutions integrated and providing you with the data-driven information you need to make the best decisions for your campus? Jay Murray will share how WCSU created a robust, centralized solutions ecosystem that identifies and engages best-fit students and drives enrollment. Sasha Peterson will explain the philosophy behind Liaison’s Total Enrollment ecosystem and demonstrate how this proven solutions suite will help you achieve your goals. Download Presentation

A Climber’s Guide: How to Scale the Demographic Cliff
Chris Lucier | Director of Partner Relationships, Othot Division, Liaison

You know the demographic cliff is coming. What can be done, and will there be any relief in the next decade? Forward-looking institutions are adapting processes, modifying admissions and retention activities, and shifting their focus to new potential markets and best-fit students to ensure institutional continuity. Join Chris Lucier to understand the implications of the cliff in your state and region and learn how you can future-proof your institution while optimizing your scarce resources.  Download Presentation

TRACK: Peer Perspectives

Are you Speaking Student? Aligning Data and Communications to Serve Students, Schools, and Your Organization
Jessica O’Keefe | Senior Manager, Enrollment Technology and Outreach, American Dental Education Association

Are your data and communications strategies aligned to engage and enroll best-fit students? Jessica O’Keefe will share proven strategies for using EM to evaluate and customize your inquiry forms and communications and ensure you’re asking the right questions to improve the student experience. ADEA strategies that guide students through the application process and increase potential applications will be discussed.  Download Presentation

Admissions by Design: Using Quantitative Analysis to Create Qualitative Campaigns
Linda Quimby | Vice President, Enrollment and University Communications, Franklin Pierce University 
Keith Mock, Ed.D. | Associate Vice President, Enrollment Management Solutions, Liaison 

Understanding your students is the critical first step in developing engaging and persuasive communications and campaigns. The more you know about targeted prospects, the more successful you’ll be, and quantitative analysis can help lead the way. Linda Quimby and Keith Mock will share how Franklin Pierce University is leveraging data to improve marketing, target specific students, and ultimately, increase enrollment and NTR. Download Presentation

Casting a Wider Net: Reeling in the Right Solutions to Expand Your Applicant Pool 
David Cotter | Assistant Provost for Graduate Enrollment and Master’s and Professional Student Support, Boston University 
Kristin McAuliffe | Director of Graduate Enrollment Operations, Boston University 

How do you break through competing priorities to focus on your one true goal: enrolling qualified students?  David Cotter and Kristin McAuliffe will walk you through Boston University’s integrated solutions approach and the institution’s journey with Liaison, and share tactical recommendations to improve your communication practices, increase the number and quality of applicants, and save you time. Download Presentation

TRACK: Trends & Trajectories

The Great Resignation: A Roundtable Discussion
Robert Ruiz | Vice President, Strategic Enrollment, Liaison 
David Poole | Research Director, EngineeringCAS, Liaison

The Great Resignation has higher education leaders acknowledging that universities may be under-resourced and over-tasked. In a recent survey, 80 percent of respondents say burnout and low salaries could cause them to leave their current position, a third of tenure-line faculty members have seriously considered leaving, and students are feeling the effects. Join your colleagues for an engaging and interactive conversation about this current reality and how to manage the fallout. Download Presentation

Return on Investment: How to Show That Going to College Is Still Worth It 
Neil Scott, Ph.D. | Director of Strategic Enrollment Management, Alabama Community College System

What do student loan debt, higher entry-level wages, rising tuition costs, and Mark Zuckerberg have in common? People use these as reasons — or excuses — to forego college and enter the workforce immediately after high school graduation. It is becoming increasingly difficult to convince students that college is a worthwhile investment of their time and money. Join Neil Scott as he outlines why many students are opting against college attendance and explores ways to highlight the numerous benefits of post-secondary education. Download Presentation

Be Honest: Why Do You Care About Data? 
Jeff Morgan | Product Manager, Othot, Liaison 
Alexis Tshudy | Manager, Data Curation, Liaison

The pressure for adopting advanced analytics by strategic enrollment management teams can be a divisive topic for many institutions. But would it be such a contentious topic if we were honest about the real value of improving our analytical capabilities? Spoiler: it’s deeper than just reaching your enrollment and net tuition revenue goals. Jeff Morgan and Alexis Tshudy will show you how to use data to your advantage with a few easy hacks.  Download Presentation

Secrets from Our Shoppers: How the Inquiry Experience Informs Application Outcomes 
Suzanne Sharp, Ed.D. | Executive Director, Enrollment Strategy, Liaison 
Robert Ruiz | Vice President, Strategic Enrollment, Liaison

Are you missing easy opportunities to engage and enroll students? Many schools are — and we have proof. Join Suzanne Sharp and Robert Ruiz as they share key insights based on a secret-shopper study that looked at 300 schools. They will walk you through the student experience, pinpoint common lost opportunities, and offer actionable strategies and best practices for achieving your enrollment goals with a few easy-to-implement adjustments.  Download Presentation

TRACK: Ed Talks

Partnerships for Progress: How to Find, Build, and Maintain Effective Partnerships
Stephen Taylor | Research Director, BusinessCAS, Liaison

Faced with disruptions related to the post-pandemic phase of operations, innovative higher-ed leaders are seeking new ways to support the increasing complexity of their environment. Some of the most successful have found partnerships to do so. Stephen Taylor will discuss the archetypes for collaboration in a university context, define best practices, and outline how pursuing partnerships can: streamline strategic planning, increase time availability for high-impact work, and build a network of information communities that drive best practices, early market intelligence, program awareness, and innovative program development.  Download Presentation

Getting In: To Test or Not to Test?
Fumio Sugihara | Dean of Admissions and Financial Aid, Hampshire College 
Douglas Zander, Ed.D. | Executive Director, Office of Admissions, University of Delaware 
Chris Lucier | Director of Partner Relationships, Othot, Liaison

The number of schools going test-optional has skyrocketed. So, is it here to stay? Join your colleagues for a lively and interactive discussion about the future of test-optional, the advantages, and the challenges. Hear how some schools are building prospect databases, reviewing applications, and awarding financial aid without test scores, and learn more about the implications for retention and persistence. Come ready with your experiences and questions! 

Staffing for Success: Using Effective Onboarding to Build Culture
Stephen Taylor | Research Director, BusinessCAS, Liaison

In an industry with a reputation for being slow to change, the last three years have been disruptive. The broader context of these disruptions has been partially defined by a renegotiation of the relationship between individual and institution. In this session, Stephen Taylor will discuss one of the key tactics to an effective, culture-building strategy that addresses the perils of the Great Resignation: a comprehensive onboarding plan. Learn about the key elements that make it effective, review samples, and discuss the development process for building an effective onboarding strategy. Download Presentation

A Clear Call to Action: Equity, Access, and Innovation in Admissions Today 
Kristin Tichenor, Ed.D. | Vice President for Enrollment, Wentworth Institute of Technology 
David Poole | Research Director, EngineeringCAS, Liaison 

Over the years, much has changed to improve access and equity by focusing on specific critical points in the student enrollment cycle. However, often we see efforts falling short of desired outcomes. To complicate matters, the pandemic has added new challenges. Kristin Tichenor and David Poole will help you refocus your efforts and share how technology can support strategic plan execution to achieve your diversity goals. Download Presentation

TRACK: Product Plans

Roadmap: CAS & WebAdMIT
Mike Margitich | Vice President, CAS Products, Liaison

Are you looking for new ways to leverage and integrate Liaison’s Centralized Application Service (CAS) and the WebAdMIT admissions management tool to achieve admissions goals? Mike Margitich will spotlight advancements in the solutions you’ve come to rely upon. See the innovations that will streamline and simplify the submission process further and learn about the increased power and flexibility to target best-fit applicants. Don’t miss this opportunity to see how CAS and WebAdMIT are evolving to meet your campus’ needs. Download Presentation

Roadmap: Othot, Analytics by Liaison, TargetX Insights
Bob DiMaggio | Vice President, Data Products, Liaison

What's in store for data users? Join Bob DiMaggio as he reviews the latest updates to Othot's advanced analytics platforms and shares his vision for future features that will help you increase enrollment and improve student success. Download Presentation

 Student Lifecycle Roadmap: TargetX, Admissions by Liaison, Slideroom
Kevin Butts | Vice President, Student Lifecycle Products, Liaison 
Edmund O’Neill | Senior Director, Product Management, TargetX, Liaison

Are you a TargetX, Admissions by Liaison, or Slideroom user? This session is designed for you. Join Kevin Butts and Edmund O’Neill as they share recent product updates and give you insights on what to expect in the coming year. Download Presentation

TRACK: Product Training

 TargetX Training: Using Custom Lightning Components and Dynamic Forms in Page Layouts
Amy Tang | Learning Experience Designer, Liaison 
Michelle Schwartz | Service Enablement Manager, Liaison

If you are a CRM Power User or CRM Administrator who manages page layouts, join Melanie Schwartz and Amy Tang as they discuss how to utilize Salesforce features like Dynamic Forms, Dynamic Related Lists, and Global Actions. You’ll learn how to reduce or eliminate the need for record types, segment information by function and criteria, streamline page layouts based on need, and much more. Download Presentation

EMP Rewind: Applying Best Practices to Recent EMP Releases
Shane Mallen | Senior Marketing Technology and Digital Services Manager, Liaison 
Jen Raab | Learning Experience Manager, Liaison

Make sure you know about all the new EMP features. Join Shane Mallen and Jen Raab as they recap this year’s new features and demonstrate how you can apply best practices to optimize your process. Download Presentation

CAS Rewind: Applying Best Practices to Recent CAS Applicant Portal Releases
Reggie Ross | Learning Strategist, Education and Knowledge, Liaison 
Katie Wedgewood | Knowledge Strategist, Liaison

Have you seen all the latest feature updates to the CAS Applicant Portal? We know you’ll be impressed. Katie Wedgewood and Reggie Ross will walk you through the updates and show you how you can leverage these features to improve operations and maximize your resources. Download Presentation

WebAdMIT Rewind: Applying Best Practices to Recent WebAdMIT Releases
Reggie Ross | Learning Strategist, Education and Knowledge, Liaison 
Katie Wedgewood | Knowledge Strategist, Liaison

In the last 12 months, we’ve made a lot of updates to WebAdMIT that you should know about. Join Katie Wedgewood and Reggie Ross as they provide you with a recap and show you how you can get the most out of these enhancements. Download Presentation